Documenting Narendra Modi Stadium - The World’s Largest Cricket Stadium

Boasting of its astonishing seating capacity of over 1 lakh people, the newly inaugurated Narendra Modi Stadium is the largest cricket stadium in the world and second-largest sports ground in the world. Spread over 63 acres, the stadium houses an Olympic-level swimming pool, an indoor academy, and a gigantic main ground that accommodates 11 center pitches! And the most astonishing part is that it was built in a record-breaking time of 3 days!

The stadium also has a badminton & tennis court, table tennis area, squash arena, a 3D projector theater, and a gigantic clubhouse which has 3 practice grounds and 50 rooms. It has an enormous seating capacity of 114,000, which is approximately 14% higher than the second-largest cricket stadium (Melbourne Cricket Ground, Australia).

It was a proud moment for Decode Mediacom as we partnered with Gujarat Cricket Association and Rajya Sabha MP Shri Parimal Natwani to make this video about the historic Narendra Modi Stadium - the World's Largest Cricket Stadium at Motera in Ahmedabad. It was a privilege for our team to shoot this majestic stadium and its state-of-art facilities and come up with an elaborate feature video. Being the official video of which was broadcasted across the globe, this video was screened during the inaugural ceremony of the stadium that was showcased across the nation on Doordarshan and other channels. We thank GCA and Shri Parimal Nathwani from the bottom of our hearts for this wonderful opportunity.

The entire process of shooting this vast and versatile cricket stadium was a great experience, one which marveled us and tested our photography skills to the limit. From its beguiling architectural beauty to the opulent interiors, each and every aspect of this stadium is breath-taking, and we hope that we did justice to its beauty with our documentation.

It is bewildering to imagine that this place will be a witness to some of the most quintessential international cricket matches which will be played in the future, with pioneering cricket players pouring their blood and sweat on this ground.

Waterman of India - A film on the work and life of Dr Rajendra Singh

The Waterman of India is a detailed account of Dr Rajendra Singh works of Tarun Bharat Sangh, who transformed water conversation structures across Rajasthan.

Here is the story of a man who brought 1000 villages together to execute his vision of reviving the barren lands of Rajasthan. The Waterman of India is a detailed account of Mr. Rajendra Singh’s works and the contributions of Tarun Bharat Sangh, who have transformed the water conversation structures across the arid deserts of Rajasthan.

A few decades ago, the conditions in certain parts of Rajasthan were pitiable and drought-like.  The underground water-levels were extremely low, and there was no accessible drinking water. Women had to walk for 8-9 hours to collect water which forced many families to migrate.

Rajendra Singh came to Alwar village as a practicing Ayurvedic healer but found the village's deep-rooted healthcare problems related to the inaccessibility of water. To solve this problem, Rajendra asked the villagers to help create a sustainable and efficient rainwater harvesting system.

At first, the villagers were apprehensive about this strange man, but slowly and gradually started to trust him. He congregated people from 1000 villages and created more than 11,000 water bodies that have transformed the entire ecosystem of this land.

The water levels have risen to an accessible level, perennially dried rivers have been revived, and agriculture has become a sustainable occupation. The abundance of water and good food reserves has drastically improved people's lifestyles and has made them happier.

It was a thrilling and life-altering experience to document this entire project and to witness what sheer willpower and communal unity can do. Every person that we encountered had in some way or the other contributed to this initiative or was deeply affected by it.

By observing TBS's works so closely, we have learned the intricacy and significance of the groundwater system and how it is paramount to protect it. We got a closer look at how water conservation is established and its in-depth importance in community survival.

As eye-opening as this experience was, we also encountered some thrilling and nerve-wracking incidents. The water conservation system had agitated the entire Mining Mafia in the state, which became a major hurdle for the project. They started harassing the villagers and inflicted life-threatening attacks on them. In one instance, Rajendra Singh was so badly injured that he was in a coma for 20 days!

But the villagers were not intimidated by these attacks. They fought against the mining mafia by filling a PIL to close mining in forest areas and eventually succeeded in it. Their petition influenced the closure of 470 mining sites in Sariska Tiger Reserve, which was a significant blow to the Mining Mafia.

Rajendra Singh's efforts were acknowledged by national as well as international institutes and received numerous accolades. But the most prestigious of them is the Stockholm Water Prize, the highest award in water conservation and protection.

We are very proud of this film which has received many critical acclaims and has been screened in film festivals viz. Ankur Film Festival 2019, The Lift-off Sessions 2019, Prakriti Film Festival 2019, KVIFF 2019, & Woodpecker International Film Festival 2019.

We wish Rajendra Singh and the entire team of Tarun Bharat Sangh good luck and hope that they become an inspiration for the world to conserve and protect water.



Director: Ankur Didwania

Executive Producer: Ruchika Kedia

Assistant Director: Divy Bhagia

Chief DOP: Hardutt Trivedi

Second Unit DOP: Vashisth Trivedi, Divy Bhagia

Camera Assistant: Aakash

Scriptwriter: Ruchika Kedia

Music Production: Darshan Kataria

Flute: Hemant Dhamne

Editor: Divy Bhagia, Ankur Didwania

Motion Graphics: Nikunj Panchal

Subject Expert: Madhu Menon

Special Thanks: Santosh Sharma (Team of Tarun Bharat Sangh)

Brand Building: An Analogy Away

Boost brand building in an analogy way by using concepts like SEO, User Experience, Email Marketing, Social Media, Analytics tools, and Paid Advertising

Are you puzzled by conspicuous acronyms like SEO, SMO, UX, UI, and various others which seem to have clouded the branding domain? Well, this article will help you understand the meaning and crux of these concepts through some interesting analogies.

But, a question might arise in your head as to why is it necessary for you to know their meaning? Why should you bother?

If you are looking for an easy and sure-shot method to boost your brand, then these concepts are like your holy grail. They will improve and evolve your branding strategies to a whole new level that will instantly show results with minimal and intelligent investments.

So, let’s DECODE these concepts:

SEO is like personal training

Just like personal training, SEO trains you and directs you towards a healthier and stronger brand image. To achieve a good physique and healthy body, you need to work on it yourself. You can’t pay someone else to exercise for you. The responsibility and duty to improve your health is on you.

Similarly, Search Engine Optimization is one’s efforts to improve the digital footprint of their company. No matter if it’s a big organization or a startup, all entrepreneurs need to diligently invest in their time in SEO. But remember, it’s a relentless process that will require a lot of time. You won’t see those changes overnight, but eventually, you will observe your rankings improve.

However, some businesses try to take shortcuts, similar to how athletes take steroids. Often referred to as ‘spamdexing’ or ‘Black Hat SEO,’ these shortcuts include deliberate manipulation of search engine indexes, content automation, and unnecessarily stuffing content with keywords to solely boost their content on search engines. Such practices can get your website banned from Google and other search engines.

Hence, there is no substitute for hard work and a diligent work schedule when it comes to SEO. Only then will you be able to improve your brand image.

User Experience is the road beyond designs

Following the principle of User Experience will make you reach your goal faster than a merely attractive design. While a cool and esthetically appealing design will capture your audience’s attention, it is the User Experience that will determine whether they will stay on your website/app or leave.

In today’s market, everything boils down to convenience and how effortlessly you can tend to your customer’s needs. People can’t just be charmed with beautiful stuff and flowery language anymore. Your design should be easy for your customers to follow while providing for all the possible needs that they might have.

With an intuitive and customer-friendly design, you will see changes in your traffic and lead conversion instantaneously.

Email Marketing is like Financial Investment

Consider investing in emails as any other financial investment. As a marketer, you should not underestimate the power of emails. It will provide you the highest click-through rate than any other medium.

In the initial phase, you might have to start with a small group, maybe just restricted to your family and peers. But gradually, as they start to forward your emails to their social groups, you will find your brand awareness to be increasing.

Also, emails are the best way to remind your connection of your presence and build trust amongst them. So, no matter how much time it takes for you to reap its rewards, keep a consistent and constant emailing regime in your marketing plan.

Social Media is like Planting a tree.

A young and infant plant requires to be nurtured periodically with proper amounts of minerals and fertilizers to grow healthily. Similarly, an entrepreneur enters the social media market as a young competitor, so he/she has to start from the very basic level, with regular and planned posts.

It is also a persistent task to grow a tree. You need to do it systematically and diligently every day for the plant to grow healthily. In the same manner, one needs to be persistent when it comes to social media marketing.

And lastly, growing a tree is a lengthy process. It takes years for a tree to fully grow and reap delicious fruits. And so goes for social media marketing. It is a slow process and takes years to fully develop. But when it does, you can evidently see the change in your brand image.

Analytics tools are like Fertilizers.

If a garden is personified by social media marketing, then fertilizers are like analytics tools. Fertilizers give the plants proper nourishment and help them grow consistently and steadily. They prevent wild weeds and unnecessary organisms from growing around the plant, which can harm them.

In the same manner, analytics tools help you direct your content and social media strategy in the right direction, which can improve the company’s virtual presence. They give you an opportunity to utilize your resources to the optimal level. It guides you through the dense and confusing digital market and prevents you from derailing in the wrong direction.

Paid Advertising is like an oriental plant.

The way paid advertisements are used in social media marketing can be compared with oriental plants in a garden. You decorate your garden with a few vibrant and fresh-looking plants to attract people’s attention to it. And once their eyes are locked in on them, they get more interested in the garden.

Similarly, paid advertisements are relatively low-cost investments that entrepreneurs make to attract potential clients to their company. They provide quick and immediate responses rather than social media projects and search engine optimization.

Oriental plants don’t live forever, just like paid advertisements. You leverage your growth with advertisements in the initial phase, and then you can reduce it once the business has risen to a good stature.

Hope these analogies have helped you understand the long-used tools marketers have been employing to conquer the digital world. If you think that these ideas can be better understood by other similes or disagree with ours, feel free to drop us a mail.

Until next time, when we DECODE yet another facet of the complex and dynamic world of marketing.

Content Vs Design

The Age old feud between Copywriters & Designers and How you can resolve them

In a marketing or advertising agency, copywriters and designers are two sides of a coin. They jointly come up with advertisements and social media posts.

In a marketing or advertising agency, copywriters and designers are like two sides of the same coin. They collaboratively come up with advertisements and social media posts that are quintessential for propagating and increasing the sales of your goods or services. But, unfortunately, these content creators are often found quarrelling amongst each other.

While designers find it difficult to work with long and wordy texts, writers get irritated when designers ask to compromise on texts to fit their creatives. And, often, this becomes the main reason for delays in submissions and a long email from client expressing their dissatisfaction. 

If only these changes could be made in a few seconds, there would not have been a reason to write this blog. But, unfortunately, both the designers and writers have gone through extensive filtration and re-editing of ideas to come up with their respective works.

 It is important to realize that the collaborated efforts of both are necessary to bring out a coherent and effective creatives.  A text fails to convey the message if the creative designed does not elicit the essence of it, or, a design can’t appeal to your viewers if the copy is not meaningful.

To help you tackle such a situation at your office, here are a few ways by which you can improve the relation between your designers and copywriters:

First and foremost thing – COMMUNICATE:

The misunderstandings that might arise between the two content creators are understandable as both have distinct ways of thinking. Writers are more concerned about the word choices and verbal expression of their ideas, whereas, designers think about the visual appeal of the final creative. Sometimes designers fail to understand what a copy is trying to convey and sometimes writers cannot comprehend why their texts are too long to fit.

To bridge this gap of misunderstanding, both need to meet at the middle. Rather than imposing each others’ ideas, you should work towards making each other understand their professional view point.

Moreover, how you communicate also makes a big difference. Rather than making statements that have no room for suggestions and honest opinions, you should use statements like ‘I think it will be better if…’ or ‘In my suggestion…’.

Learn to compromise:

Problems in a creative arise because either the design is not appropriate or the copy does not match the layout. Many a times, both of them can be individually impressive but they just don’t go along very well. In such situations, rather than sticking to your egos and clashing amongst each other, you should learn to compromise.

It is best to have an unbiased authority above the two who can evaluate the design and copy after weighing priorities and end user experience.

The main focus should be on the CLIENT:

Sometimes, writers and designers are caught in a feud of creativity and forget about the end user, a.k.a. the client. Often, creators get emotionally invested into their creations and are stubborn to inculcate changes.

What stands above your individual priorities is what the client wants. Hence, it is best to keep them in the loop and update them on write-ups and designs as they are created. Let them be the tie breakers of what goes and what doesn’t, since they are the end users.

While we have solved one problem that you might face in an office, if you are willing to DECODE more such conundrums, check out our website.

Advertising Agency

Advertising Agency

4 Key elements to improve your brand positioning

While the will to start a company is one’s own, its success depends on the response of the market. If you fail to create a good brand image in the eyes of your target audience, all your hardwork and investments that you have put in may go to waste.

To liberate your business from a constrained market and make it enter the big leagues, you need to carefully strategise its brand positioning. This can effectively help improve your brand image. There are many ways that help you accomplish spectacular results in a short-time frame. Here are 5 of them!

Get a professional on board

Brand positioning is a task best left to professionals. Sadly, in the era of digital marketing, many entities think that branding is nothing more than creating content and posting on social media platforms. This myth leads to a shoddy job that, instead of elevating an entity’s brand value, diminishes it! Hence, it is imperative that you set aside a budget for marketing and brand positioning, and have an opportunity to enjoy a wonderful ROI.
However, it is important to do a thorough research before handing over the responsibility of your company’s goodwill. An ideal company would be one who not only understands their client’s requirements, but tries to provide more with their creativity and expertise.

Have a clear brand vision and communicate it well

Your mission and vision communicates the purpose of your existence, as well as, narrates what is most important to your company. These factors play a major role in crafting a clear brand image that not only communicates, but also directly connects with your audience. The lack of clarity on the other hand rarely brings sustainable results.

Set aside a decent marketing budget

In a competitive market, where online platforms are flooded with ads run by industry leaders, it is important to make your presence felt effectively. Securing partnership with a renowned agency goes a long way in this regard. A good agency will help you balance your online and offline marketing and will adopt a holistic approach to ensure all your communication is in sync.

Find and track your competitors

Evaluating your competitors’ progress can help you analyze their product developments and subsequent effects on their target market. This will ensure that you remain updated and evolve well with time. This will also help you remain relevant.

These are some of the sure shot strategies that successful enterprises have adopted in the past which might prove fruitful for you too. And if you are looking for a reliable brand manager, we at Decode Mediacom have a staggering experience of over a decade. Take the next step into the encoded world of marketing with Decoders.