Website designing and website development, what’s the difference?

To put it out there neatly, web designing and web developing are intertwined, so much so, that it always creates confusion for those who want to explore. Web-designing, while purely, is connected with creative aspects of the website, web development essentially requires technical knowledge.

By recording the key differences between these two on this blog we will help you to determine, whether you need a web designer or a web developer. Let’s understand the concept first before getting into the differences.

What is web design?

Basically, web designing is translating an idea or thought into a visual appearance using a mix of layouts that provide an eye-catching look, feel, and a greater user experience. Web design is the foundation on which the building is built by web developers.

What is web development?

Web development is the art of giving life to a web design. A web developer develops the functionality of each designing aspect to ensure the website is capable of conveying the purpose, as well as, interact with users. The job of the front-end developer is to develop an interface that enables interaction between the design and back-end.

Web designing skills

Web design is by and large developed using designing software such as photo-shop, illustrator, and 3D Max. While designing, a designer takes care of various designing elements, color combinations, composition, as well as, typography.

Web developing skills

Web development involves the three most important components namely Hypertext Markup Language (HTML), Cascading Style Sheets (CSS), Hypertext Pre-processor (PHP), and JavaScript (JS). The developer also works with CMS such as Word-Press or PHP.

Both web designing and web development rely on each other wholesomely to shape- up the user experience that is par excellence. Both aspects work for a single purpose, but choose a different path. Hence, they are fundamentally different.

The Difference

Web Designer Web Developer
Aesthetics and cosmetics are taken care of. Ensures each element of design such as navigation bar, buttons, forms, etc works
Web designers are basically artistic by nature Web developers are fundamentally technical masters in their realm.
Design deals with the looks and appearance of the elements Development defines the interface and builds functions and applicability.
Web design involves a deep understanding of styles, layout patterns, color palettes, images Development revolves around legalizing and codifying these designing elements into functions
The designer receives his inspirations from the real-time world environments Developer largely relies on knowledge, experience, and best practices.
A website designer develops his portfolio on Behance and Dribble A web developer uses Github and StackOverflow to showcase his experience
A website designer should be innovative. A web developer should be knowledgeable.

Things to remember while working together

There may be differences in the manner in which both the designer and developer think and apply their skills, nonetheless, they both are incomplete without each other and have potentially relied on each other to provide the best results in the end.

Its important to register that a website cannot be built without neither a web designer, nor a web developer. On the surface, these two roles stand apart, but deep down the process lane, they both communicate the exact message to the end-users.

In the end, instead of picking two different individuals with no communication prior to coming together, it’s always better to hire an agency that provides superior service, as well as, post-designing services and maintenance services. Collaborate with us to learn more.

To What Extent Has Social Media Facilitated Globalization


We have always are led to believe that social changes take time and bringing about social changes is nothing less than a gargantuan task. Even historical facts point fingers towards the same reality. In contrast to the historical facts, we have been witnessing a massive social change that hardly took 20 years of time and changed the face of the world.

Yes, social media, at the beginning of the century took baby steps into our lives and now dominates every aspect of our life regardless you owning a smart-phone or not. While the life of an individual is still the focus, social media has been imparting the larger global issues like elections in a democracy, climate change, geopolitics, refugee issues, civil wars, economics, international trade to improve globalization.


Globalization is one such social change that took place at the global level and took almost 100 years to come by in total effects. Considering the scope and scale of Globalization and its impact, it is the single most important socio-economic change that brought a tectonic shift in the cognitive and emotional thinking of humankind on the earth.

What is Globalization?

An old Indian philosophy of life is “Universal brotherhood”, which is fundamental to understanding globalization. What Indians knew for 5000 years was repackaged in the global understanding of Globalization at the beginning of the 20th century. In simple words, Globalization is the assimilation of nations and people, politically, economically, and culturally, into a larger community. (Ref:


Globalization is the process of movement of people, products, services, capital, technology ,as well as, cultural values and customs from one nation to another in a borderless environment to promote interdependency of nations for greater economic growth.

When did Globalization start?

There is no definite time-line one can say for sure. However, every expert has his or her own understanding of the beginning of globalization. One believes that it started with Columbus travelling to the Americas, but Indians, Chinese, and Arabs are recorded to have been trading among themselves centuries before that.

A few reference point suggests that globalization started with the beginning of ‘silk-road’ trade. If the trade is the parameter alone, Indian history speaks of trade between India and Africa dated 1000 BCE. While a few would like to believe that it began with the industrialization in Europe.

We would like to believe that interdependency and cultural intermingling began at the beginning of the 20th century, but halted due to two world wars. With regards to the current global order, globalization began at the end of World War 2. The key character of present-day globalization lies in the fact that the nations started multi-lateral co-operation on various governmental, social, cultural, and economic aspects, and international trade found acceptance of a single currency.

Globalization and Social Media Connection

Simply explained, Social media furthers the process of globalization through the use of technology employed by social media tools.

The concept of globalization is to have borderless exchanges among societies, communities, and cultures. Social media creates exactly the same opportunities. Furthermore, with the commercialization of social media platforms, it supports global trade, service off-shoring, global activism for causes, and cultural, as well as, social amalgamation.

Hence, the impact of social media is vast and widespread on globalization, as well as, global citizens.

Digital Globalization: 6-Ways Impact

The impact of society

The first thing that social media targeted was the relationship communications among people. Facebook brought the paradigm shift in how humans build relationships and how we interact with each other. Today, 3.14 billion people out of 7.9 billion of the global population use Facebook products on a daily basis.

Regardless of their race, ethnicity, nationality, these 3.14 billion people are “friends” with each other sharing information ranging from personal likes and dislikes to pandemics and climate change. These conversations built a global opinion and pushed against those holding decision-making cards to enforce desired changes.

The impact on the economy

The first thing that globalization did was removed the trade bariers among countries creating a competitive trade environment allowing the product of one country reaching to the people of other countries. With the scope of business expansion, social media facilitated the scale of international trade by enhancing communication, providing integral information, and creating an understanding of other countries and their people.

As a result, trade among countries started to grow exponentially high with the flow of products and services from both or multiple sides. As trade opportunity grew and transportation became easy, the market from businesses broadened from local to global. Furthermore, social media has taken complete control of advertisements and business promotions. Now, an Indian innovator does not require involving newspaper agencies in New York or London for promotion. Social media Ads reach a global audience in a cost-effective manner and far more quickly than traditional mediums can ever reach.

The role of social media in the recruitment process


One thing that is omnipresent evidently after God is social media. Only the almighty can compete with the reach of social media nowadays. From local to global and everything glocal in between, the scope and scale of social media have reached the point beyond no returns, especially, when Facebook, Twitter, and LinkedIn started operating in the United States.

From an individual to a provision store owner to from partnership firm to conglomerate to a film star and cricketer to doctors and accountants - no corner of the society has remained untouched by social media by now. And when the mass of talent is available on social media, why would talent hunters remain behind the curve, rather than not experimenting to create a successful impression on social media.

Head Hunting

“You can’t apply directly in the company for a job in Australia, you ideally send your application with the recruitment agency as they forward your resume to the appropriate company” said an Australian resident.

The role of recruitment agencies in India is also maturing with time. Recruitment agencies that were only concerned with revenue building are now emphasizing on tapping, recruiting, and holding on to top talent.

Forget about traditional tools even conventional digital tools such as recruitment websites have become outdated and secondary in the whole recruitment process of building a talent pool for corporate clients. Social media has been playing the most critical role today in tracing, tracking, screening, analyzing, and finally recruiting the bests in the business.

Why to recruit on Social Media?

The resume of a candidate was never enough to understand the talent of an individual. Hence, compared to traditional means, social media provides an opportunity to look at the candidate from a 360-degree perspective and personally.


  • Reaching passive, but skillful candidates come easy
  • It helps to showcase employer brand to build brand awareness
  • Relatively quickens the interview and on-boarding process
  • It helps spread the recruiting needs to the selected skill pool
  • Access to personal quality and contact of the candidates

The scope of Social Media:

There is no doubt that social media has permeated not only in the private aspects of, but also in the professional spheres, too. Anyway, HR generalists were screening a candidate’s social media exposure in order to ascertain viability. However, in the hindsight, there is a lack of experimental facts to create a standard procedure of recruitments.

By adapting to social media companies get used to the ever-changing psycho-graphics of the skill pool. Besides, social media offers a free-of-cost recruitment service, which helps corporate to reduce HR costs. Keeping in mind the future, companies can rely more on referrals provided by the employees to hire greater talent for the company.

Social Media Recruitment benefits from a recruiter’s perspective:

Information Extent
As big as the pool of talent is, social media provides extensive information about the candidates, in order to gain a wide-ranging outlook of the talent.

Adverse information
Negative information about the candidate may help to scrutinize the overall outlook of the candidate, but it helps HR professionals in profiling the candidate with utmost accuracy for greater reliability.

Information Reliability
One of the major issues for HR professionals is the reliability of social media information about candidates. However, diving a bit deep into the source of information can reveal a truer picture that may help to build the trust without hosting inhibitions.

No Privacy Information
Recruiters are trained to screen candidates on Facebook and LinkedIn for verification. Social media makes it obvious for candidates to understand that their profiles will be scanned thoroughly.

The most critical aspect is cross-verification of the information. Oftentimes, candidates provide misleading information in resume that does not match with their public profile. Thus, social media recruiting offers a cross-verification opportunity to ensure that only the right talent is recruited.

Information availability
Earlier it was impossible to get an inside view of the candidate and to know about their persona. With social media, personal information is easily available for recruiters to form an opinion about how well the candidate fits their bill.

Effective Screening
There is a mix of opinions among recruiters about screening. Nonetheless, HR professionals agree on the fact that social media information for those genuinely looking for a job is reliable and helps them to decide if qualifications and skills are worth considering.

Spoof Scanning
No matter how sharp of a HR professional you are, chances are that you may be fooled with information on social media. However, spoof scanning has become advanced as recruiters gain more experience in the fielf. The veracity of information has become easy to obtain.

Social Media Influence
Nowadays companies are focusing on “Employee being a brand Ambassador”. And rightly so if candidates have decent influence over their friends and netizens, he or she can become an effective tool to promote brand beyond usual means.


There is a possibility of HR professionals developing a bias or becoming prejudiced for many reasons because of the information flow on social media or simply become a victim of misleading information. Given these loopholes, recruiters are not fully convinced of blindly utilizing social media for recruitment and we agree to that!

On the other hand, recruiters are of the opinion that the concept is still in its infant and idealism stage and may take some time before it gets mature and SOPs emerge. Until then, limited but effective use of social media is an undeniable need for companies, as well as, agencies. To learn more about how you can use social media to your advantage in recruiting, our experts are here to help you!


3.773 billion internet users (10% growth from January 2016)

2.789 billion users are active social media users (21% growth from January 2016)

One of the fastest-growing recruiting trends in recent years has been social recruiting, using social media networks such as Facebook, LinkedIn and Twitter to source and recruit candidates. Recruitment through social media can offer many benefits to companies, as it allows them to reach a larger pool of potential candidates.

Compared to traditional tools, social media recruitments can generate a higher interest on the job posting as the announcement is seen by a great number of individuals. Another benefit of using social media is the low/no cost for placing the announcement for the vacant position, always compared to the high costs of announcements through media. The speed of response would also be a benefit of recruitment through social media, since the time for making the announcement visible to the public is really short, compared to traditional announcement placed in the newspapers, TV, radio or employment agencies. While levels of awareness and adoption continue to develop both for recruiters and job applicants, organizations must consider adding social media to their overall recruitment strategy to meet the goals of being cost effective, right on target, and strategic; remaining competitive; and sourcing top talent. Social media is a great tool for recruitment and it should be further explored by the business sector and HR professionals.

The perils of online branding

Online branding is hailed as an indispensable business strategy, often for a good reason. This concept is a convenient and effective method of advertising. You can personalize your information to your target audience, improve and strengthen your brand, and give customers an appropriate message through easily accessible online platforms. However, there are several perils that business should be aware of before they integrate social media into their marketing mix. These are six common online branding deadfalls to look out for vigilantly. Read them below:

1. Damage to brands' existing reputation:

Enterprises need to match the quality of their online activity with the credit that they've built for their brand utilizing established tools. The image of a business today is primarily conveyed through its operations online, making it essential for them to have an online footprint. Your business must be considerate of its audience and analyze thoroughly before clicking the post button to avoid damage to your brand. Insensitive posts have caused contention for many companies including Adidas, after 2017 Boston's marathon, the company tweeted out, "Congrats, you survived the Boston Marathon!" unintentionally recalling imagery of the 2013 Boston Marathon bombing. The company recovered swiftly by immediately taking the tweet down and issuing a heartfelt apology. A great way to protect these mistakes is to be literate of the repercussions of the online content.

2. Inconsistency

Business often rushes into social media without knowing what they're getting into or a plan of action. Inadequate and outdated social media pages could dent the identity of your business, if not managed. A company's social media handle that hasn't been updated in a year is unacceptable while representing your brand. The best way to avoid an incompatible online image is to create a digital marketing plan and stick to it. Being glued to a plan and persistently updating your pages with engaging content, your brand will keep a consistent image and remain competitive.

3. Overuse

On the flip side of having outdated media pages, some businesses make the blunder of overwhelming their customers with too many posts that are dull or irrelevant. The best recommendation here is to not mistake quantity for quality. A company's online content should entertain or educate a viewer, not beg for their attention and engagement. Comprehend what your customers want to see and limit yourself to that. A good place to start is by understanding the platforms (especially insights) and researching how frequently leaders in your niche post online.

4. Security Issues

Your brand is continuously subjected to online scrutiny, and the last thing you need is a hacker jeopardizing the integrity of your product or service. The smallest mistake can lead to distrust from your customers. Prominent businesses have fallen victim to the threat of online hackers. For example, In March, a shocking tweet from McDonald's came out, trashing President Trump: "You are a disgusting excuse of a President, and we would love to have Barack Obama back, also you have tiny hands." As you might figure, it wasn't McDonald's itself but hackers who wrote the tweet. The company took the tweet down, but the event determined how exposed online accounts could be. Companies should also consider doing social media risk assessments to help spot stains in their security system and keep undesired intruders away.

5. Attracting Negative Publicity

Bad publicity can come in the wake of an exposed lie or imprecision by the brand. Significant energy of Digital PR people is invested in pumping businesses' capabilities and consumers' expectations. When an organization fails to follow with the promises, customers, employees and partners are more likely to doubt the integrity of all the organization's present and past commitments. Suspicion expressed through social media can take years to heal and often can only be aided by the number of subscribers eventually outnumbering the critics.

6. Global Competition

When you stay in your little bubble away from the internet, you might not even apprehend the volume of competition out there. As soon as a brand starts developing a new online profile, this starts to sink in. Yes, you have lots of opponents. But with that knowledge, a brand could use their online presence to distinguish.

Being conscious of these risks before your business involves in online branding is the most reliable way to be secure and in charge of the content, you release. Check out our blog for more ideas on managing your digital presence! Contact us to strengthen your online accounts with our expert solutions.

The importance of Event Marketing

Every global pandemic brings a paradigm shift in the manner in which we think and act. Nonetheless, the challenges have opportunities at their core. However, the world of marketing is always heavily affected by global changes and relies on opportunities brought by challenges.

The last wave of globalization at the end of the 20th century changed the world of marketing fundamentally, forcing old-age marketing professionals to take the back seat when it comes to customer engagement. Event marketing is one of many ideas that surfaced during those times and survived until now.


Event marketing involves the live display of business elements packaged in various multimedia themes to achieve the attention of selective target audience to influence their ideas. The main objective of event marketing is to shape up the conversation between the seller and the buyer and to build a potential pipeline.


Event marketing involves a number of means to achieve the goal. Nowadays, digital marketing strategists while drawing an overall marketing campaign give importance to business conferences, industry-specific exhibitions, as well as, trade shows. Based on the product type, even theme-based stand-alone events are also planned.

While drawing marketing strategies, marketing professionals tend to utilize all kinds of events related to products or brands for various purposes. One efficient and productive strategy for event marketing is that it allows multifaceted promotions. Definitely targeting and selling is the principal objective, there are many events that provide an opportunity to accelerate brand building, brand enhancement, communication, data collection, as well as, loyalty building.


Given the fact that event marketing is such an effective marketing tool, the marketing strategy should always involve objectives and targets. No matter how popular the event is or how many visitors inquired about your products, if you succeed, you build a robust pipeline from the event or to the least, collect data to succeed the next time around


Since event marketing opportunities opens you to a wide and diverse audience, therefore, immediate review of the outcome and strategy must be carried out by the digital marketing strategists in order to identify the areas where the performance is lacking to streamline focus on what’s need to be done to improve the same.

The Importance of Event Marketing

As marketing strategists, what excites us the most about event marketing is an opportunity to observe consumer behavior closely and to understand how they interact with brands and what helps them make a buying decision. Simultaneously, you also get a sneak-peek into another aspect which is how we build a relationship between the brand and the buyer with tangible solutions.

However, the prime goal of event marketing is to improve sales and building a robust client pipeline. Let’s visit those reasons that make event marketing important for digital marketing strategists and businesses alike.

Direct Sales

Nothing can be better than closing deals and selling products from the event itself. Marketing strategies are always drawn with the aim to immediately influence the buyer’s decision in favor of products. Therefore, event marketing also pitches for direct and bold promotion of the brand.

However, gaining more clients than inquiry is a dream that is rarely achieved. Therefore, the second-best goal is to build an unwavering pipeline of customer channels.

Lead Generation

When it comes to event marketing, potential buyers always beat the not-so-potential buyers. In fact, all the marketing strategists understand that lead generation is far more important for the long shelf life of a brand than simply selling the product off. Therefore, a very significant part of marketing strategy is always invested in lead generation.

Various studies explain that about 65% of visitors inquire about the product later through other sources. The businesses also collect a large number of E-mails to later build a relationship with potential buyers by promoting their products through E-mail marketing.

Brand Awareness

The best part about event marketing is you don’t need to convince everyone around to check your products as an event stall is often visited by almost all the visitors. The fact that a large number of people are going to visit your stall at the event gives you an amazing opportunity to nurture awareness of your brand.

Moreover, it provides an excellent opportunity for businesses to interact with potential buyers and get their feedback instantly.

Brand Loyalty

If you are a business in the industry for a long time, there is a chance that many people visiting the event have already used your products and additional opinions already. As a business, event marketing provides an opportunity to build and strengthen trust among those who already use your products.

Businesses have an opportunity to listen to a negative opinion about the products. For those customers who once used your product, but are no more using it, businesses have an opportunity to win back brand loyalty at an event.

Market Leadership

It’s always important to showcase the fact that as a business you know what you do. In addition, showcasing innovations is also a significant step in building market leadership. As a leader, you can always impart industry-specific knowledge for others to learn from your experience, which results in enhanced credibility for the brand.

We as digital marketing strategists at Decode Mediacom understand that online presence is inevitable for businesses, marketing and promotion to remain digitally advanced by and large. Despite this, there are some traditional marketing strategies that should be enhanced, instead of challenging it. Event marketing is an effective non-digital marketing vertical that sometimes overrides the benefits achieved by digital marketing.

In closing one must always remember that marketing strategy must involve virtual, as well as, real-world tools for extensive brand reach and for positioning the brand. To learn more about event marketing, contact us for guidance.

Social Media Marketing

Social Media Management and Social Media Marketing: The Different

social media marketing has replaced traditional marketing Because of the newness of social media marketing businesses tend to take it as social media management


It is a complete downturn of judgment from 2019 to 2021. In a small span of 18 months, opinions on social media have taken demographics by a 180 degree turn. From diluting the adverse effects to spend more time online, we’ve reached the point of accepting in absolute the significance, impact, and inevitability of social media in our lives.


It is high time we stop treating social media as an unknown world and accept that like every other worldly aspect, social media has become the most influential and essential part of human lives. However, Social Media has its own share of pros and cons.

When we look at the positive sides, we have witnessed the positive impact of social media during the pandemic. It has empowered people to come together and take the collective fight against pandemics. Similarly, social media has proven to be a blessing for small and medium businesses when their real businesses lost the marketing opportunities due to lockdown.

Since online identity for every business has become an inadvertent reality, social media marketing has replaced traditional marketing. Because of the newness of social media marketing businesses tend to take it as social media management. In reality, social media marketing differs from social media management in more than one way, we tell you how!

It is essential for businesses and individual professionals to understand the distinction between both of these aspects. In order to leverage from both, we present you with a broader understanding of both, social media marketing, as well as, social media management, and how to create a win-win situation for businesses.

Social Media Marketing

Social Media Marketing

Marketing means promoting your products through specific information. If the same process is carried out on social media platforms, it becomes social media marketing. Social media marketing is largely related to creating and distributing the content related to your product through a predesigned strategy.

Social media marketing is the first step towards building your online presence and later on building a brand. Social media marketing involves both types of marketing; the organic one, as well as, paid advertisements. When a strategy is devised, the content is created and published on social media with the purpose to increase viewership, improve your followers count, generate leads, or sell products.

Your content is targeted in a specific manner towards your audience, and your audience either is directed to your website for more information or towards products on the website or on social media, or on third-party platforms to generate sales.

Social Media Management

The word management explains everything. Social media management is managing the social media accounts, which are used for social media marketing. The aim of social media management is not limited to infuse promotional content on a daily basis, but to engage with the users and consumers to improve brand awareness.

Social media management deals with consumer responses, feedback, user engagement along building brand identity. In a nutshell, social media management helps businesses to build relationships with customers.


As a digital marketing specialist, we often hear businessmen and professionals saying, “I know I need social media, but I don’t know where to start from; marketing or management?. In reality, social media marketing and social management are two halves of the whole. However, there is a fundamental difference in both processes.

Art Vs. Science

You may think that social media marketing is a strategy-driven process with no aesthetic or nuance. Well, creating content is indeed an art. Also, designing the content is an extension of the same art.

You can develop as many strategies as you want, but are of no use unless creative content is produced. Ultimately it is the content that communicates with the audience, not just your strategy.

On the other hand, the management of social media is purely based on norms and a structured system developed by digital marketing experts. Content can be varied and creative, but managing the publication and engaging consumers must be rule-based and in accordance with the communication strategy.

Paid Vs. Organic

Marketing involves both the aspects; paid, as well as, organic. Digital marketing professionals would employ every possible tool to promote the content related to brands and products. Hence, paid social media advertisements and organic posts work in rhythm to create brand awareness.

However, social media management has nothing to do with anything paid. It is more related to managing content on all social media platforms, constant engagement with the users, and data analysis to help devise marketing strategies.

Takes Two to Tango

Is there any business out that does not want to improve their sales and profits? Of course this is no social work. Sometimes your ultimate goal stands between success and marketing. Traditional marketing tools rarely offer an opportunity to directly engage with customers. With social media, the scenario has changed. Hence, businesses will have to change their thinking in order to improve their sales.

Unless businesses develop a social media strategy that adds value to the user experience and create an opportunity to develop a relationship, social media strategies will not fetch their desired results.

Businesses, as well as, digital marketing specialists must emphasize on devising a strategy that involves effective content creation and publication on one hand, and on the other managing the presence through engagement.

Designing a social media marketing strategy and managing that strategy effectively with the help of social media management would ensure your long-term digital presence and consistent customer engagement which finally results in a loyal consumer base.

Digital marketing as a whole is slowly becoming a lifeline for businesses. Among all the digital marketing tools, social media is generating the highest value for consumers and greater success for businesses.

We may differentiate as many aspects as we want, the inclusive digital marketing strategy would pay reach dividend regardless of your business type. If you want to learn more about digital marketing strategies and success stories, subscribe to our blogs. And if you wish to make a success story, remember, we are just a call away!

Psychology Principles all Designers should know of

The psychological principles that will help Designers to create designs that provide the best user experience and increase your retention rate exponentially.

When it comes to impressing a human mind, you need to understand how it works. What governs the ideas and perceptions that a human mind may have? These factors play a vital role in explaining consumer behavior and eliciting a human response to stimuli.

While studying a human brain is an exceptionally difficult task, one that scientists still haven’t worked out yet. But, don’t worry. Various psychologists have devised certain principles that can help us to get a basic hang of how your user’s mind works.

Based on these principles, you can create the most enticing and attractive designs that will help you increase user satisfaction and improve your conversion rate. To get you started, here is a list of 9 basic principles that will help you improve the usability, aesthetics, and effectiveness of your design.


1. Hick’s Law

Do you find yourself confused while browsing through a menu, and stumble upon thinking ‘What should I get’? Those hundreds of options are just staring down at you, and you wanting to have all of them.

In such a situation, your mind calculates the ‘worth’ of each item and tries to figure out which option to choose. This is what psychologists call the cost-benefit analysis. This is an intuitive process that your mind goes through to evaluate the benefits of each decision before making them.

However, a psychologist named William Edmund Hick and his subordinate came up with a theory which states that ‘the time it takes to make a decision increases with the number and complexity of choices.’ The more options you provide to your customer, the longer they will take to make a decision.

Similarly, when you are creating a design, you need to make sure that you provide your viewers with short and concise lists and reduce the number of options if possible. To make it simpler for them to navigate through many options, you can start with board categories and then break them down further with subcategories.

2. Gestalt Theory of Visual Perception

Often, our perception gets manipulated with the sheer amount of information that our mind has to process. To make sense of the chaotic data, the human brain recognizes patterns to simplify complexity.

The Gestalt principle suggests that our mind subconsciously groups together separated or scattered images to perceive them as a whole.

The theory is categorized into 6 principles:

Law of Similarity: This principle suggests that when similar objects are placed in close proximity, they are perceived as related to each other.

Law on Continuity: the human mind has a tendency to follow a path that is created by your alignment of objects with each other. Designers often achieve this with the help of curved lines.

Law of Symmetry: This law suggests that a human mind is attracted to objects that are symmetrical. It perceives them as aesthetically appealing.

Law of Proximity: When objects are arranged in close proximity, they are perceived as a group.

Law of Figure and Ground: This law suggests that our mind separates the object (figure) from its surrounding area (ground), and it can easily switch the focus between them. This makes us perceive one image with 2 different perspectives.

Law of Closure: According to this principle, our mind can mentally fill the missing information in an incomplete object and perceive it as a whole.

3. Psychology of Colors

Our mind processes color in a highly complex manner. Hence, color psychology studies this complex process and determines how colors affect human behavior and perception.

The way your eyes and brain translate the colors in front of them is highly associated with feeling and thoughts, which is often implemented at the core of any marketing mechanism or strategy.

80% of the viewers recognize brands with their color patterns and gradation. By choosing the right colors for your brand’s design, you can maximize the efficiency of your design instigate certain emotions or feelings that you want your customers to associate with your brand.

Cognitive psychologists have proven that ff your brand image looks attractive, people will perceive it to be more useful and trustworthy. This phenomenon is known as the Aesthetic Usability Effect.

Here is how a human mind perceives these colors and how organizations use them:

Blue: It entices feelings like strength, honesty, calmness, loyalty, and security. Organizations use it to convey trustworthiness.

Red: Red is connoted with energy, love, boldness, excitement, and passion. Organizations use it to convey how energetic their products are.

Yellow: This color is associated with logic, optimism, confidence, and playfulness. This color is very hard to go unnoticed.

Green: Green denotes organic objects, growth, nature, freshness, stability, and positivity. Companies usually use this color to suggest eco-friendliness and freshness.

Pink: This color signifies femininity, youth, gentleness, and nurturing feelings. It is used to bring out tenderness with a little bit of excitement.

Purple: Purple is denoted with imagination, creativity, nostalgia, and spirituality. It is the perfect concoction of the energy that reeks from red and the calmness that comes from blue.

Black: This color entices sophistication, luxury, seduction, strength, and authority. High-end brands often use black to showcase their luxurious products.

Multi-colour: With a set of multi-colors, organizations convey boldness, boundlessness, diversity, playfulness, and positivity.

4. The Von Restorff Effect

Named after the famous psychiatrist Hedwig von Restorff, the Von Restorff Effect suggests that an item that stands out from the rest is more likely to be remembered than other items. Also known as the ‘isolation effect’, this distinction of the elements differs on the basis of visual aid, context, and experience.

Designers use this theory to direct their viewer’s attention to elements and concepts that they want to elicit. They achieve this by altering light, color, dimensions, animation, font, sounds, or words.

But make sure that you use these effects in moderation because changing several items in the design can create havoc and can cause the viewer to get confused.

5. The Psychology of Shapes

Just like colors, our subconscious mind also responds to the shapes of objects. It associates them with the attributes and qualities that we think they represent. These attributes have been conditioned in our heads from universal associations that are embedded even without us consciously realizing them.

If you see a red sign with a hexagonal shape, we associate it with the STOP sign. Similarly, brands use these associations with shapes while creating their brand logos which trigger emotional and conceptual connections with the brands.

Here are a few examples of shapes and what they represent:

Round Shapes: Round shapes, like circles, ovals and ellipses, give a positive and encouraging message. They symbolize community, unity, and often infinity. It is also perceived with feminine traits.

Squares & Triangles: Logos with sharp edges symbolize strength, stability, efficiency, and professionalism. Triangles give off the sense of power, connectivity between any three objects, and associations with science, law, and religion. It also gives off masculinity.

Horizontal lines: Just like the horizontal line that you see on the AT&T sign, such patterns signify community, equality, and calmness.

Verticle lines: Vertical lines are used to symbolize masculinity, aggression, and strength.

6. Fitt’s Law

According to Fitt’s Law, the time required to move a target area is a function derived from the ratio between the distance to the target and the size of the target.

From a designer’s point of view, the law advices to put target button closer to the areas where the cursor is expected to be and make them larger which will decrease the interaction time. This concept comes in handy when you are creating a web design because people are often very quick while browsing through a website. You need to increase the conversion rate with that small attention span, or you will lose out on a potential client.

You should also add the application of increasing link sizes when the cursor hovers over them. But a common mistake that designers often make here is that they make the text clickable, but not the tab. This creates further complications and decreases the usability index of the website.

You can also use this law for putting undesired buttons, like the delete button or cancel button, far away from the expected cursor location. You can decrease their size to make them invisible.

7. Jakob’s Law

While people say that new is always better, Jakob Nielsen says otherwise. According to Jakob’s law, users prefer a familiar and old experience over a new one. They like to use similar interfaces that they have spent time on and have gotten used to. This way, they will have to spend less time and effort in understanding something new.

It suggests that an innovative design might frustrate users and encourages them to leave the web page and something familiar will make them feel comfortable and relaxed.

But does that mean you should not try out different things? No. If that were true, then there would be no innovations and improvements. This law suggests that you should identify similar structures present in popular designs and then use them to your advantage. This will help meet customer expectations and create innovative designs.

8. Visceral Reaction

Have you ever come across certain web pages that are so mesmerizing and captivating that you cannot get off them? That feeling is called a visceral reaction.

The visceral reaction is an instinctive response to a stimulus or any given experience which is created by those chemical messengers in our brain. If your web design can instigate such a reaction, then your visitors will keep coming back to the web page.

It only takes a split-second for a user to decide how they feel about your web page. You can either win their hearts or encourage them to never come to your web page again.

Hence, instigating a visceral reaction from them is the best way to gain their loyalty and trust.

You can achieve a visceral reaction with simple design elements, like fonts, icons, images, and colors. People feel a strong relation with things that they can relate to. So, while creating a web design, keep these aspects in mind.

9. Memory Limitations

While our brain is regarded as the most powerful and spacious hard drive, there is a limitation to how much our conscious mind retains that information. Statistics say that an average human’s working memory capacity is of only 10-15 seconds and can only remember 3-4 items at a time.

The information that we store in our brain is reconstructed by our thoughts, believes, feelings and environment. Our brain also tends to create false memories where one remembers something that never happened or remembers something different than its actual form.

Hence, it is necessary that you create a web design that is compatible with the brain’s habits and mental models. This makes it easier for the user to remember your design. Don’t focus on increasing the recall value, but concentrate on its recognition value.


These psychological principles will help you to create designs that provide the best user experience and increase your retention rate exponentially. Consider these principles as your holy guide and abide by them to create an exceptional user experience every time.

This makes sure that you fulfill your organizational goals of increasing traffic and improving the conversion rate. It will also strengthen your relationship with your users and turn them into loyal customers.

While you will immediately get the hang of most of these principles, it will take some time and practice to fully understand the others. Connect with us to learn more!

Online Reputation Management

Online Reputation Management - Who Should Use It?

online reputation management is the single largest challenge for businesses. Also, the very concept of online reputation management is still in infancy stage

“Revenue is equal to reputation” serves as a myth when it comes to businesses; nonetheless, this isn’t the only misconception that businesses may have. The reality is quite stark and far beyond. For businesses, reputation defines everything, and rightly so the trajectory of correlation between revenue and reputation often moves northward.

Since the public image is everything to the businesses, consistently steering the image has remained a prodigious effort from businesses. These efforts were never so colossal in nature until the arrival of the digital age and social media. Now, online reputation management is the single largest challenge for businesses. Also, the very concept of online reputation management is still in infancy stage, therefore, it’s the right time introduce yourself to the importance of the same.

Online Reputation Management

Online Reputation Management

While for a few, it’s an extended form of public relations, for a few, it’s just another management tool. Well, in our opinion it’s none.

Have you ever seen a man walking on a thin rope at decent heights with fine balancing? Obviously not, but take this visual as a reference to understand online reputation management effectively. For starters, creating a fine balance between “determination” and “control” makes for a good understanding. Small and medium businesses are less inclined towards investing in ORM, while for corporate, ORM is a kind of fight-back against online criticism or negative opinion.

On the contrary, businesses should not invest in digital reputation for the customers only, but for also for the company.


In simple terms, online reputation management protects a company’s brand value from declining due to increasing negative public image online. ORM is a complete manifestation of a complex web of strategies that incorporate traditional marketing, online and offline public relations, as well as, Search Engine Optimization (SEO) and Social Media Marketing.


Devising an ORM strategy is like designing a labyrinth for a spying game. Since it involves multiple marketing aspects at the crossroads, even marketing strategy experts may mistake one concept for another and ignore the critical ones in lieu. Essentially saying, an application of a successful ORM strategy can lead to multiple benefits. They are as follows:

    • ORM helps to pacify concerns of the customers immediately with direct communication
    • ORM helps to preserve customer loyalty by using service recovery tools
    • ORM improves brand reach, awareness, and engagement more directly

  • ORM helps to reduce marketing overhead expenses due to constant communication
  • ORM helps to gain instant feedback to improve service delivery

Why ORM is important?

Digital marketing

strategists would enjoy the stimulus ORM invokes in all other strategies including SEO, SEM, SMM ORP, as well as, traditional marketing and PR strategies. There are many reasons why businesses are turning to Online Reputation Management; we have laid out a few that took our attention:

Constant feedback means consistent improvement

Online reputation management strategy allows companies and strategists to receive a constant and consistent response from the consumers about the products and services. More direct feedback helps companies to improve their service delivery and product quality.

Integrated strategy means omnipresence

While SEO helps you to rank higher in the algorithms, SMM helps to develop social media presence, however, online reputation management integrates all these strategies and more to virtually cover the entire landscape with brand presence and brand reach.

Persistent engagement means robust loyalty

Online inhabitance has made online engagement uninterrupted and perpetual. As a result, customers get to engage with the brands stay longer with the brands building robust loyalty that eventually results in more sales and revenue.

Online Reputation Management

Other than these obvious reasons to consider ORM as the elixir to the businesses, there are few other important aspects too that signify the importance of ORM.

Online Referrals: A large consumer base makes purchasing decisions based on online referrals provides by near and dear ones. Keeping consumers satisfied secures 65% of your referrals.

Boost to SEO: Social media has made consumers prone to present direct comments. However, the positive reviews for your brand and products instantly boosts your SEO activities as reviews that builds back-links that upgrade search ranking.

Strong Pipeline: Not all referrals or loyal customers buy your product, as soon as, it hits the market, but the good news is reviews and positive comments help build a robust pipeline of customers, who can then be pursued to make their buying decision sooner than later.

Who should you use Online Reputation Management?

The pertinent question the digital marketing strategists often answer isn’t “who should use ORM?” but is “Why isn’t everyone using ORM already?”

The world has significantly and inadvertently changed in the last 18 months making an online presence for all kinds of businesses and professional services compulsory. Given the scope, ORN is not just beneficial for Multinationals and corporate, but is a huge chance for even proprietary and partnership firms, as well. To begin your ORM journey, we at Decode Media have a road map to reach your goals. Consult with us now!

reputation is very critical in expanding the service net for professionals such as doctors, legal luminaries, professors, scientists, psychiatrists, Chartered Accountants, consultants, and even contractors.

Building a powerful reputation online helps students getting admissions to reputable education institutes. With ORM, one can build a rock-solid image for himself or herself to make it impossible for companies to deny them a job.


We all have heard that the “First Impression is the Last Impression”. Since everyone is inclined to review your reputation online, every business, every professional, every executive, and every student require building their brand - business or personal. Because, nowadays your online reputation is the most worthy asset that can get you long-lasting success.

a-rising - Dr Priti Adani on Women's Day 2022

On International Women’s Day 2022, the Adani Foundation came up with A-rising with Impact Makers initiative to applaud the change makers working from the grassroots. Chairperson Dr Priti Adani talks to women from across the country, who share lessons, experiences, and aspirations.

Associated with various livelihood initiatives anchored by the Adani Foundation, these women are learning, earning, and thriving. As they grow from strength to strength in their respective areas of work, their family and community members are also benefitting. This further supports our belief that women empowerment and gender equality are the way forward towards sustainable development.

Established in 1996, the Adani Foundation today has widespread operations in 16 states that include 2,409 villages and towns across the country. It is touching the lives of more than 3.7 million people in the core areas of Education, Community Health, Sustainable Livelihood Development and Infrastructure Development.

Pragya Ba Bhatti from Mota-Kapaya village, Kutch, symbolises courage and determination. Her family faced a financial crisis when her husband met with an accident. But, she rose to the occasion and joined Adani Foundation cooking group for women. From hardly managing two meals a day for her family to now cooking for the masses, Pragya Ba Bhatti has come a long way through courage and determination.

This short film is about an ordinary woman with extraordinary dreams. Veena Devangan who hails from Parsa village, Chattisgarh, always regretted that she couldn't study further as her parents married her off at young age. So, she took up the role of homemaker after marriage. Then, she joined Adani Foundation's training programme, which helped her initiate her career through various projects. Gradually, she was promoted to a leadership role now runs the "Project Masala" unit of the MUBBS organisation run under the Adani Foundation. Veena Devangan is a perfect example of women's empowerment. A woman who turned odds in her favour through her hard work and determination.

Rekha Bisen from Berdipur, Maharashtra, lost her husband at a young age. After her husband's death, she tended to her two kids by working as farm labour. Money earned through didn't suffice for her family's needs. Hence, she joined project Suposhan of Adani Foundation. Seeing her hard work, the foundation decided to promote her to its dairy project, where she works as a Sangini. Rekha's journey towards self-reliance is worth watching.

This film is about Suraja T.K., who runs Clean4U Cleaning Services in Mukkola, Kerala. She joined Adani Foundation's training programme under Viz mart, where she acquired leadership skills to start her own cleaning services under . Suraja T.K's journey from an ordinary housewife to leading a team of 25 women under her is truly inspiring.

These short films were produced under the aegis of Adani foundation under their A-rising with Impact Makers initiative for International Women's Day 2022. These were telecasted during an interactive session hosted by Dr Priti Adani, Chairperson, Adani Foundation.

Khel Mahakumbh Official Anthem Song 2022 by Decode Mediacom

Over the decades, Gujarat has remained a centre of attraction for its golden heritage, food and festivities, and of course, trade and commerce. However, very little was known about Gujarat's rich sports culture. Our Hon. PM Shri Narendra Modi, the then chief minister of the state, took the initiative to put Gujarati athletes on the world map by showcasing their talent on one dynamic platform - the Khel Mahakumbh.

An initiative that began in 2010 sees the participation of over 30 lakh athletes every year. The event has gotten bigger, better and grander, with over 55 lakh registration of athletes in 2022. The fever of Khel-Khel Gujarat has taken over entire Gujarat.

Decode Mediacom's little contribution to cheer all the sportspeople in the form of this anthem that showcases some of the brilliant sportspersons of Gujarat alongside its state-of-art infrastructure. Covering some of the oldest and newest sports academies spread in various locations of Gujarat such as Devgadh Baria, Jamnagar, Bhavnagar, Nadiad, Porbandar, Ahmedabad, Gandhinagar and more, this video is a dedication to the true sportsmanship of Gujarat.

With immense pride and a sense of accomplishment, we dedicate this Khel Mahakumbh anthem, produced exclusively for the Government of Gujarat by Decode Mediacom, to all the Gujaratis.

Let the sports fever begin!

Credits -
'Khel Mahakumbh' Anthem
Commissioned by Govt. of Gujarat
Concept & Visualization - Ankur Didwania
Lyrics - Chirag Tripathi
Music Composition - Nishith Mehta
Singer - Bhumik Shah
Mixing & Mastering - Musica Productions
Cinematographer (Primary) - Amar Thakkar
Cinematographer (Secondary) - Kalpesh Kalal
Video Editor - Amar Thakkar
Logo & Title animation - Saumy Bhatt
Production Management - Dhrumil Chauhan