Digital PR And Online Reputation Management - How Are They Different

Lately, people have started mixing up Online Reputation Management (ORM) and Digital Public Relations (Digital PR). However, there is a difference. While one concentrates on building a better reputation through earned media, the other uses social media platforms to create a solid and positive digital reputation.

To be able to manage them effectively, one needs to first understand these terms in detail.

Here are a few key characteristics that set them apart.

Statement of Purpose:

ORM and Digital PR's main objective is to improve your individual or organization's reputation in the public's eyes. What diverges these two tracks is their approach to achieve that goal. The way they communicate and convey their message distinguishes these two mediums.

ORM:
An individual or organization's online reputation can be traced by their search results, as search results are manifested from the global and aggregate trend on a specific topic. Is it crowded with positive remarks, or are people posting negative stuff about them? And considering how 93% of people don't go past the first page of Google search results, it is paramount that you have control over the first ten links shown in the search results.

Online reputation managers try to ensure this by using social media platforms as a weapon and generating posts that leave a positive impact. They also indulge in increasing traffic on their client's web page. This way, negative content is pushed back and made invisible.


Digital PR:

On the other hand, public relations personnel strive to improve their image through earned media. As companies and individuals cannot pay for earned media, it has the highest amount of credibility from your consumer and investor's point of view. Hence, public relations personnel try to secure earned traditional and social media coverage while delivering positive information to the public. They try to influence the third-party observers (editors, journalists, radio jockeys, and all other hosts) to generate interest, promote goodwill and reinforce your brand image.

Audience:

Whereas the approach of both PR and ORM is to influence the prospective audience, the way their audiences are grouped is what sets them apart.

ORM Audience:

The first place people go to check any bit of information is the internet. Hence, online reputation managers target the people who are searching on different search engines. Online reputation management's main objective is to correct the balance of fake and misleading information on the internet with true and appreciative ones. This is achieved by posting accurate information and removing outdated, misleading, and untrue information.

Digital PR Audience:

The prominent people with whom public relations executives interact are media personnel. Hence, their target audience is the editors, journalists, radio jockeys, and all other kinds of hosts. These media validators provide a third-party perspective to your prospective customers and investors, which is vital as they strongly influence the public. So, it is vital to interact with them to improve its representation and image in the media.

Approaches and tactics:

As both these mediums work behind the scenes, it is hard to distinguish between their strategies. Here are some critical approaches that both these disciplines use.

ORM:

Having a knack for search engine optimization (SEO), online reputation managers employ their wits to build up an organic and robust online presence, safeguarding against reputation attacks, and try to suppress negative results.

Digital PR:

Being proficient in public communication and building strong personal relationships, public relations personnel interact with media and influential people in person to gain visibility and promote authority. They are also well versed in handling damages caused by mitigations or negative press.

Conclusion

In the core of both these strategies, the goal is to improve an individual or organization's reputation in the public's eyes. It is extremely necessary to incorporate both ORM and Digital PR models as they govern their territory. If you create a good interpersonal relation but fail in communicating a good image on the social media platform, all your efforts will be futile, and the same goes vice versa.


How To Safeguard Your Content Against Shadow Banning

Have you experienced a sudden drop in your engagement rates or lost a significant chunk of followers overnight? If you have, then your account may have been... SHADOW BANNED! Social Media Agency provides safeguard against such arbitrary moves

Shadowbanning is a practice that social media operators do where they block a particular user’s social media account so that the user is unaware of it. As a retort, the user’s content will not show on anyone’s feed, and their visibility will reduce dramatically. It’s like they have transformed into ghosts.

There are numerous reasons behind shadowbanning, the most notorious being that social media platforms want you to engage in paid promotions. It has also been recorded that Facebook demotes the posts that are controversial so that fewer people will see them.

So, is there a way to prevent your account from being shadowbanned? Yes, there is. Here are four valuable tips that will prevent your account from being shadowbanned.

Keep it Real

One of the main aspects you should consider is how your viewers could perceive your behavior and content. You need to check whether your content is misleading or the hashtags that you have used are wrongly used.

While marketing has become a significant aspect of social media traffic, many people still surf through Instagram, Facebook, or any other platform to relax and engage with friends and family. So, if your behavior or content obstructs that, your account is likely to be shadowbanned.

Social Media agency Safeguard Against Shadow Banned Content

Avoid relying on automating apps

It would help if you did not rely on third-party automating apps to do your engagement activities. Interact with your customers and followers directly. Respond to their comments with honest and genuine answers, which can assure a satisfactory dialogue.

This shows that the account is handled by an actual person and not a bot. Furthermore, it would help if you also refrained from using one-word comments, like ‘Nice’ or ‘Okay,’ or excessively use emojis because they can be misunderstood as auto-generated replies.

Don’t use banned hashtags

A common practice performed by all social media platforms is that they ban hashtags that are deemed explicit or dangerous or the ones that go against their terms and conditions. Majoritively, these are hashtags that promote nudity, violence, or disobedience in society.

You should avoid using them at all costs. You will find lots of articles and consolidated lists to help you navigate which hashtags have been banned. Here is one such list that we have found: http://thedatapack.com/banned-hashtags-instagram

Don’t buy followers

It has become a common practice that people buy followers for their social media profiles, which are largely just fake accounts. This is a major risk. Not only is it unethical, but it has also been proven that buying followers won’t even increase your engagement rate.

If a reviewer finds out that most of your followers are fake, you will get shadowbanned.

Social Media agency

Conclusion

While these tips cannot give you a 100% guarantee that your profile will not be shadowbanned, they can help you extensively in preventing that.

However, if you ever encounter a situation that is not covered in these tips, ask yourself - “Would I like it if someone did this to me?” or “Does this seem ethical?”. If the answer is yes, then you are good to go.

Until next time, when we Decode yet another aspect of social media marketing.


What Goes Viral And Why

'Gangnam Style,' 'the Black-Blue dress,' or 'I'm not a cat', remember any of these? Definitely, you do. And so will billions of people in the future. These viral videos, and many more like them, are the milestones of social media's history when we have uncovered its true potential and the extent to which it can affect people.

Social Media agency is made up of these funny, engaging, and controversial bits of content that have spread like wildfire and engulfed everyone in their way.
But what causes these wildfires? What causes a piece of content to go viral?

Various marketing experts have devoted a significant chunk of their professional lives to understanding the nature of viral content and what makes them so popular. And while there is no sure-shot way of predicting the popularity of a piece of content, a few factors increase the chances of a piece of content going viral.

1. They evoke emotions:

In one way or another, the viewers can emotionally connect with the content, be it anger, distress, amazement, joy, or excitement. Remember the recent collective yearning of having a 'pawri'?

2. They provide useful information:

You might've observed that sometimes, even DIY or 'How to' videos go incredibly viral. That is because some tutorials have worldwide applications. Surely you would know by now how Dalgona coffee is made!

3. They have social triggers:

They poke or question the social norms in some way or the other. For example, if there is a video of animal cruelty (like The Killing of Harambe), people intensively share those kinds of videos to inform society's injustice.

Majoritively, the social impact or the reason for viral content will fall under either of these categories. These are some of the most potent stimuli that drive the social media realm.

Social Media agency

Now that we have answered why a piece of content goes viral let's try and answer the question - What kind of content goes viral?. Here are a few trends that we have observed:

1. Puzzles and Riddles

Do you remember that photograph, titled 'The Dress,' which went viral in 2015? One that created an optical illusion where some people saw it as a blue-black dress, while others saw it as a white-golden dress?

That image was tweeted 10 million times in the first week itself! So, why are such puzzling posts so popular? That is because people love to engage in such fun and controversial activities, especially ones that amuse us! They like to involve themselves in such activities which make them forget everything else.

2. Inspirational Content

Inspirational content is like fodder for personal growth. People use such content to form their life's goal and motivate themselves to strive for it.

On any given social media platform, inspirational content will be one of the top-rated, most shared, and most liked content. Especially those made by famous celebrities. People often find it interesting to see the other side of celebrity life and understand that they also go through the same human experiences and hardships.

3. Infographics

We stumble upon something confusing every now and then, and the first thing we ask ourselves is - 'Is there a video that explains it?.'

Infographics are colorful and eye-catching representations that break information into bite-size pieces, making them easier to digest. It instantly grabs a viewer's attention and keeps them hooked till the end. And by the laws of content marketing, that is a sign of success.

4. Personality Quizzes

While Buzzfeed and Scoopwhoop are famous for their entertaining questionnaires like 'Which F.R.I.E.N.D.S. character are you?' or 'What city should you live in?', they are an excellent medium to generate traction.

Apart from being entertaining, such posts cater to the viewer's long-asked questions, like who I am, my purpose in life, and they often give out positive feedback, making the viewer feel more encouraged and motivated. Moreover, it allows them to humble-brag about themselves, and who doesn't like to do that? And last, but not least…

5. Memes

Creating, posting, and consuming memes are the most favorite pass-time activity for every social media buff. Today, memes account for the majority share of the total content circulated on all social media platforms. They create a sense of entertainment and happiness which celebrates life and increases community participation. If you want your content to gain instant popularity and reach the most diverse demography, make a meme out of it.

While these five trends have been deemed a sure-shot method for making your content go viral, you might not reap their full rewards if you lack originality. This is because, more than being driven towards originality, people quickly get over a piece of content. If it doesn't entice them or add to their knowledge, people will not make an effort to share it or like it.
Hence, make sure that your piece of content is original, entertaining, and falling under either of these categories. If you follow this, your piece of content will surely go viral.


Why Is It Important To Have A Different Approach For Every Social Media Platform

With more than 3.5 billion active social media platform users, it is safe to say that social media is now playing a very prominent role in our communication. Studies have also shown that a person spends about 3 hours per day browsing and messaging through a social media app.

This vast popularity and acceptance of social media have turned it into a virtual platform where people from all across the globe can congregate and share their experiences. However, each platform has its own and unique way of helping people express themselves.

While Twitter has limited people's expressions to just 280 characters, Instagram has provided a platform where people can communicate primarily through images and videos. A distinct algorithm that governs each social media platform and finds out how to use it is a social media marketer's job.

To understand how this works, let's take each social media platform into purview:

TWITTER:

Twitter is a fast-paced social media platform where people mainly communicate about daily updates of the world. These are primarily to do with news, current affairs, and opinions. But the noteworthy aspect is that Twitter allows communication in a concise and precise manner, leaving no room for extended elaborations. People thus quickly browse through their feed to gauge an understanding of what is happening all around. With 6000 Tweets being tweeted every second, Twitter has become a hub of conversation where people do not want to be left out!

To keep your posts relevant on this platform, make sure you post more about trending topics and participate in conversations. One of the most vital elements to help you with it is to follow and use trending hashtags.

As Twitter has a low character, you can use visual aids to communicate more information. While posting videos is considered one of the most effective content strategies, studies have shown that high-resolution images perform way better than videos on Twitter, almost 361% more effective. So, make sure that you use the best quality images and post them in the appropriate size.

INSTAGRAM

Instagram is like the haven of exciting and enticing visual treats. The platform has created a niche for itself, as it is majorly driven by visual content. People are driven to this app mainly to see some beautiful photos and to peek into each others' lifestyles.

Hence, it is paramount that your social media strategy for Instagram consists of an abundant quantity of images and videos that are high on aesthetic value. You should use the highest quality images. Maintaining a similar gradation and filters in all your posts also helps bring about a unique visual quality to your page. The best performing posts on Instagram include pictures of locations, food, animals, and fashion.

As Instagram has proven to be an optimal platform for the leisure, travel, and fashion industries, it can be a profitable platform for all product-based marketing.

Along with that, the platform is heavily controlled by influencers. Make sure that you connect with as many influencers as you can and insist they endorse your product.

FACEBOOK

Without a doubt, Facebook is the most important and influential social media platform in the virtual world. Its reach and popularity have risen to such a level that about five new profiles are created every second!

While Twitter and Instagram have their niches charted out, Facebook is a holistic platform where all kinds of content are effective. However, statistics show that videos drive the highest amount of engagement and interaction. People use this platform to get daily updates on events worldwide, discuss various topics, and share light-hearted content, like memes.

Along with being a platform for some intensive group discussions, Facebook has also proven to be an excellent source to check product reviews and service feedback. This rising movement has encouraged Facebook to include a special reviews section on their page.

STRATEGIC APPROACH FOR EACH PLATFORM

When it comes to your social media presence and personality, your posts' frequency plays a vital role. If your post frequency is too scattered, you might lose your audience's attention and put yourself under the threat of being forgotten. On the other hand, if you post too often, you might become a nuisance for them, and they might start to dread seeing your overcrowded feed. So, when it comes to posting, how much is too much?

According to some of the most successful digital marketers, there is a sweet spot of how many posts you should do in a day to keep your audience engaged and interested.

For Facebook and Instagram, the limit is about 1 post per day. Maximum 2; whereas even that is risky. Some experts say that posting twice a day will only receive 57% of likes and 78% of comments than one post per day.

For Twitter, the sweet spot is at 15 tweets per day. You should also retweet about 7 tweets per day. Anything higher than that will have a negative impact on your audience.

CONCLUSION

Each social media platform has its particular niche, and we hope that with these guidelines, you will get the hang of how their algorithm works and use them to your advantage. If you follow these simple guidelines, you will maintain excellent and steady traction on all your social media platforms.

And if you need some expert insight into building a good social media strategy, we are here for you. Decode houses an experienced and competent team of social media experts who are well acquainted with these platforms and understand their nuances.

Until next time, when we DECODE yet another aspect of digital marketing.


The Origin of Social Media

Since its origin in 1979, social media has transformed into a platform used extensively by businesses and individuals not only to advertise and campaign themselves, but also to understand the customers’ and clients’ requirements better.

There have been several milestones throughout the evolution of social media. The introduction of a programme that allowed people to communicate effectively over the internet using newly created virtual newsletters created an entire arena of communication that has now become an important thread in the way humans now connect and communicate.

While the first milestone may have been marked by UseNet in the form of a virtual newsletter, the real game changer has been the easy and affordable availability of home computers and by extension, internet relay chats, which remained popular towards the late 1990s. However, the creation of the first recognisably popular social media platform, ‘Six Degrees’ marked a step into the world of communication we live in today in 1997.

By 1999, blog sites that allowed users to freely type and convey their opinions/ ideas over the internet had been popularised. This marked a stage in the history of social media that increased its popularity almost exponentially as blogging sites were succeeded by the introduction of websites such as MySpace, LinkedIn, Photobucket and Flickr that allowed sharing of digital content, profiles and photos in the early 2000s.

Social Media

The launch of YouTube as a platform in 2005 revolutionised the concept of sharing videos and content digitally. By late 2006, websites such as Facebook and Twitter had gone global and MySpace had surpassed both Yahoo and Google to become the most visited website in the United States. By April 2012, Instagram had launched an application for both IOS and android users, boosting its popularity globally and has now become the most popular social media site worldwide.

Today, social media has become an integral part of our daily lives, with dozens of websites serving different purposes and aiding communication, entertainment and research in their own ways.

Social Media

But while marking these milestones, one crucial aspect that was the main reason behind the transformation in the way we connect and communicate has not been the advent of different social media platforms, but the affordability of the internet in the past decade. From a medium that remained exclusive to the upper and upper middle classes, the drop in the prices meant that people from even the humblest of backgrounds could leverage the reach of social media platforms. Notably, this factor weighed in heavily on the success scales of many!


Learnings From The Pioneers

In the ever-evolving Branding Agency and advertising realm, it is essential to follow sound advice and listen to the pioneers that have mastered the art. These pioneers, if heeded, can help one evolve with the times and become successful in the business.

Here, we have collated some such learnings that we, at Decode Mediacom, vouch for! And the most fascinating aspect of these learnings is that they are timeless!

With an ocean of content being uploaded every day, Brands have a hard time standing apart from the mediocre and shine. In this scenario, a moment’s thought is all that brands can hope for. Nevertheless, it is that one moment of thought, that urge to get the product, that is extremely difficult to kindle! This is why brands need a hook to grab the immediate attention of the audience. This hook is nothing but an instant connect that a brand builds with the audience. And the easiest way to build that connection is by evoking emotion, be it joy, sorrow, or empathy! If a brand is able to establish this, their advertising is on point!

“What really decides consumers to buy or not to buy, is the content of your advertising, not its form.”

- David Ogilvy

Video content is the most consumed form of digital content across the world. Hence we always advocate for creating videos for branding and advertising. Nevertheless, what is more, important than the form of the content that is disseminated, is the content itself. A well-crafted message will find a way to reach out to the audience and effectively connect with them in whatever form it is. This is why, despite the popularity of video content, brands put equal focus on blogs, graphics, and such! Apart from creating a balance in the form of content that is projected, this also gives the artists the liberty to decide the best form of communication for each message. That is, if a message is more effectively communicated through graphics, digital marketers would prefer doing that instead of trying to mold the same to a form to which the message doesn’t lend itself well.

“An ad. is finished only when you no longer can find a single element to remove”

- Robert Fleege

Minimalism is a concept that works on the principle that everything that doesn’t add to the main message, is extra and should be removed. This is for the copy, graphics as well as videos. This is because apart from creating content that is cluttered, this also diverts the audiences’ attention from what is essential. Accomplishing this is simple, at least in theory, which is removing all that you can. But we, as artists, understand how difficult it is to remove or delete something that has been created with love and care. Nevertheless, it is essential that we view this objectively and do what is needed, and understand that ultimately, it is better for the end product!

“Branding is the art of aligning what you want people to think about your company with what people actually think about your company. And vice-versa.”

- Jay Baer

Having no structured personality of your company leaves it open for people’s interpretation of what the company stands for. As liberating as that is, it can easily become detrimental for your company. To prevent that from happening, marketers use what is called ‘branding.’

The process of creating a name, symbol, and design that personifies a company is called branding. It is a technique by which you can aptly communicate your company’s motto and ideology in the most subtle and embellished manner. Your brand is the single most vital tool in distinguishing your company from the densely crowded market.

“Your brand is the single most important investment you can make in your business”

- Steve Forbes

In this extremely competitive market, with hundreds of competitors in every possible domain, having a unique brand image has become an underlining prerequisite of the industry. And branding is the best weapon for it. With smart and effective branding, you can break through the clutter and shine your company’s individuality.

Hence, some of the most well-to-do organizations in the world invest heavily in their branding and social media management division as they understand its ROI.

“Design is the silent ambassador of your brand”

- Paul Rand

If you want your customers to fall in love with your product, at first sight, give it a striking design. It creates a memorable impact on your customers, helping them recognize your brand and making it seem more credible.

Design is the pillar on which your brand and image rely on. Even your marketing campaigns and advertisements will go futile if you don’t have a good design. With a good design, you can create a consistent visual language that provides an instant connection with your services and offerings, leading to a better customer experience.

Following the advice of these industry experts will surely help you up to your branding and advertising game and create a unique brand identity.


How Much Is Too Much When It Comes To Content Length And Dissemination

BLOG LENGTH: HOW MUCH IS TOO MUCH

While curating content (Blog, Video, Social Media agency Post), one should keep in mind that every content format demands a separate strategization .

Since the invention of blogging sites in the 1990s, the word count has always remained a debated turf on which writers still haven’t come to a decisive conclusion. Until about a few years ago, an ideal blog would be around 500-800 words long. But, today, the numbers have risen dramatically.

A study by Medium suggests that the most read articles range around 1600 words. According to Medium’s unique style of attention calculation, it would round out to about a 7 minutes read. However, another study by SerpIQ suggested that the highest-rated articles were about 2,450 words long. So, it is safe to say that an article with about 1600 – 2500 words is ideal.

The reason why people prefer long blogs is that they provide a detailed and in-depth view of the topic and provide a higher quality of perception. Also, there is a certain sense of satisfaction that comes with having completed a long article, which makes your audience feel accomplished.

However, a long and wordy article will do you no good if your material is poor. Word count is only applicable if the content quality is high. Hence, even with a long or short article, the quality of your information is paramount.

Social Media agency

VIDEO LENGTH

With a growing number of people who prefer their content displayed to them in the form of a video instead of having to spend minutes scrolling through the screen, it becomes empirical to engage in video marketing. While it may seem simple, video marketing is a very tricky domain to evaluate as the range in videos is exceptionally wide. From a 15 second ad to 30 minutes long video, how can someone ascertain how long a video is too long?

The simple answer that marketers have is that “Your video should be just as long as it needs to be and not a second longer.” This essentially means that a video should encompass everything that is necessary while doing so in a crisp and engaging manner. Viewers have a very short and limited attention span, and you need to make the most out of it. If you keep beating around the bush and intentionally make your video longer, you will lose your audience.

There have been studies and analysis which can suggest the basic trend on different social media platforms. Facebook has shared data suggesting that videos get shown organically to more people when they are at least 3 minutes long. They have also suggested that small businesses should keep their videos at about 15 seconds.

Talking about Instagram, according to Hubspot research, videos that are about 26 seconds long receive the most amount of comments. It also suggests that stories should be around 15 seconds long and hardly more than that.

While educational videos or videos with a lot of information cannot be caped with a certain time frame, we can talk about how long ads or B2B videos can be. Youtube suggests that ads should be around 15-20 seconds long, whereas B2B and commercial videos should not exceed 2 minutes.

If you follow these guidelines, your content will dominate the platform and become a sure-shot hit!

Social Media agency

FREQUENCY OF POSTS

Most clients want to post content all the time. When do you actually ask them to draw a limit?

When it comes to your social media presence and personality, the frequency of your posts plays a vital role. If your post frequency is too scattered, you might lose your audience’s attention and put yourself under the threat of being forgotten. On the other hand, if you post too often, you might become a nuisance for them, and they might start to dread seeing your overcrowded feed. So, when it comes to posting, how much is too much?

According to some of the most successful digital marketers, there is a sweet spot of how many posts you should do in a day to keep your audience engaged and interested.

For Facebook and Instagram, the limit is about 1 post per day. Maximum 2; whereas even that is risky. Some experts say that posting twice a day will only receive 57% of likes and 78% of comments than one post per day.

For Twitter, the sweet spot is at 15 tweets per day. You should also retweet about 7 tweets per day. Anything higher than that will have a negative impact on your audience.

If you follow these simple guidelines, you will be able to maintain good and steady traction on all your social media platforms.

While curating content, one should keep in mind two factors. One, that every content format demands a separate strategization. And two, that every platform needs to be assessed separately. If one keeps these two factors in mind, it becomes easy to win the content game!

Social Media agency


How Much Is Too Much When It Comes To Creativity

OUT OF THE BOX COMMUNICATION:

With the help of the box communication, branding agency, and creative freedom, clients should foster a holistic view that is not overly demanding but realistic.

Ever since marketing was recognised as an essential tool, agencies and the creative industry are often burdened with the catchphrase of doing something unconventional, in other words, out-of-the-box. While we all respect that distinct flavors and individuality need to be added to the client’s branding & campaigns, there is also a need to understand the thought that goes behind. Going out-of-the-box isn’t always required, especially where straight and direct communication can have a better impact. There are many advertisements that emphasize the need to go direct so as to avoid the entire read-between-lines communication.

Branding Agency

Hence, while agency people are always told, “We need something creative”, “This is too run-of-the-mill”, “There is nothing new in this” there is something that goes amiss quite often - the message. While the process of ideating behind a product has high importance and helps us push our boundaries, it is just as important to focus on the direct communication of the message.

THE ART OF DETAILING:

There is no value that can be put to an artist’s labor, but there is a currency that runs the world. Estimated costs and money go behind creating successful campaigns and making them stand out. While the industry standards keep varying, how do we price creativity? How do we price the processing time that goes behind? How do we price the hard work and labor that a designer or writer puts behind creating out-of-the-box content? The answer lies in ‘detailing’. Often underestimated, the art of detailing often doesn’t get due respect because of lack of ‘behind the scene’ know-how. We, at Decode Mediacom, truly believe that perfectionism can never get too much, detailing can never get too much, creativity can never get too much, if only we learn to value it.

Branding Agency

CREATIVE FREEDOM:

The art of creativity and curating relevant content in the field of communication requires synergy, teamwork, and a whole lot of brainstorming. While agencies are designed to translate & transform the client’s vision, the subtleties of the creatives & brand collateral start fading if due ‘creative freedom’ is compromised. For successful marketing campaigns, it is essential that the boundaries of creative experts be respected with trust, faith, and constructive feedback. No amount of creative freedom is too much if the message is signed, sealed, and delivered as per the client’s vision.

Branding Agency

While there are many constraints that agencies are bound with, understanding how to walk the fine line and maintaining a balance is an art that is essential to master. But more importantly, clients should foster a balanced and holistic view that is not overly demanding but is rather realistic.


Web Designing Trends To Look Forward To In 2021

Parallax Animation, Retro Design, 3D images/visuals, Abstract Art Graphics, Augmented Reality (AR), and Multi-Media Experience are web designing trends in 2021.

Even while people struggled to cope with isolation and an unsocial lifestyle in the past year, creative individuals never ceased to dazzle the world with their innovative ideas. From musicians to illustrators, everyone channelized their energy to create something new. And web designers were no different.

By exploring different mediums of visual communication and creating layouts that can enhance user experience, they created some exceptional designs which have the potential to become pioneering trends in the near future.

Here are some popular web design trends that will rule digital platforms in 2021.

Parallax Animation

Have you seen those web pages where a page’s background moves slower than the actual content in the front? Like when you are looking through the side mirrors of a moving car and the objects in the far distance seem stagnant, while the objects in front are moving rapidly. This effect, when converted into a digital form, is known as parallax animation.

Web Designing

Parallax animation is one of the most popular web-based animation trends that focuses on separating the forefront and background elements of a page, creating a parallax effect. This gives a greater depth to the webpage, which makes the user experience more immersive and surreal. It also gives it a more theatrical feel which makes it more entertaining.

Retro Design & Fonts

Popular old designs and lost trends have a tendency to make a comeback. Be it afro or pencil jeans, there always comes the point where trendsetters are inspired or influenced by an old trend that resurges over time. And the same goes for websites.

Many artistic web pages flash bold and bright fonts with loud designs that instantly catch our eye. Such designs are prominent with web-pages that embody pop-culture or artistic endeavours. One of the popular examples of it is Spotify.

Web Designing

While industry pioneers have been skeptical regarding this feature, the verdict is out. People love it!

With the advent of touch screen technology, scrolling has become a totally different gameplay, where people can quickly scroll up and down, left to right, even diagonally. Moreover, the design of smartphones and tablets has made it even more feasible for people to scroll sideways.

A well-designed horizontal scrolling layout helps you stand out from other webpages as viewers will remember having gone through a different and unique experience.

The most optimal usage of horizontal scrolling is when you use it to:

  • Display images
  • Display discrete sections on the web page
  • Display information in a large visual space, like maps
  • Display catalogs and brochures

3D images and visuals

In this day and age, technology has advanced to a level that anything that you imagine can be transformed into a digital format. Even the most basic model of a smartphone will have the proper specs to support and play a 3D image. So, why not use it?

3D images leave a higher impact on the viewer and help to build a more complex persona of the web page. They give a sense of uniqueness and individuality to your webpage.

We have observed that various blog pages that have incorporated 3D visuals to their webpage either use it to explain the content with infographics or give gravity and better visual appeal to the content. It accentuates the impact of the message while increasing the recall value for the visitors.

It also enhances the user experience, and when it is paired with a minimalist design, you will definitely succeed in impressing your viewer.

Neumorphism

Giving a whole new dimension to minimalism, Neumorphism is an ingenious design style that digitally mimics physicality with the help of selective drop shadows and colour contrasts. It creates an illusion that the icons or buttons on a web page are merged with the background but only distinguishable because they are protruding from the background.

This unique style is said to have evolved from skeuomorphism which was popular in the 2010s. It was heavily used by leading tech companies to design icons that seemed to pop out from the background and create an embossed effect.

In contrast to modern/material design upgrades, Neumorphism extrudes a particular aspect of the webpage from the background, which creates an illusion that it is ‘floating’. As intricate and aesthetically appealing as it seems, it is very easy to master this style. All you need to do is make sure that the light and dark shadows are appropriately positioned around the element which you want to emboss.

Abstract Art Graphics

While in the past abstract art was only available in exhibition galleries, they have made their way into the digital realm with more and more designers incorporating themes and principles of abstract art. This is equally true for websites.

Abstract art can instantly give a dynamic visual appeal which makes your web page attractive and distinct. It gives individuality and a youthful vibe to the page, which has proven to be quite effective with millennials and Generation Z. It also builds a more expressive and energetic persona of the webpage, which stands out from the rest.

Not only does abstract art help to make a web page look more colourful, it also evokes emotions in the viewers. It helps to create a deeper connection with the subject which leaves a stronger impact and increases the recall value.

Incorporating Augmented Reality (AR) Experience

Augmented reality (AR) is one of the most advanced and thrilling innovations in digital and visual experiences. Augmented reality helps to create an artificial and digital version of the physical world. This can be achieved with the help of visual elements, sound, and various other sensory stimuli.

With AR, you can provide a more comprehensive experience to your viewers, which is way more interactive and explorable than traditional graphics or photographs. It also gives creative freedom to the viewer to change certain aspects of a product and try out different colours.

While the technology seems very advanced, it is comparatively very easy to incorporate AR in your webpage. You can quickly get access to simple plug-in tools for WordPress, which will help you upload 360-degree videos and other unique applications.

Comfortable and simple colours

It is safe to say that a major demographic of people who are a part of this digitally-driven market spend most of their time in front of a computer. And watching at the computer screen for long hours can strain your eyes.

Fortunately, designers have started to take this aspect into consideration which has motivated them to incorporate more comfortable colours that are easier on the eyes. They incorporate a subtle and soft coloured palette which includes pastel colours and warm browns.

This also includes the ‘Dark Mode’ trend that can be observed on various apps like Twitter, 9gag, and many others. Furthermore, various companies have started to provide ‘Dark Mode’ as an in-built feature on their websites.

Scrolling Transformations

One of the most efficient methods to make your UI more interactive is by adding some creative scrolling transformations. This adds a certain degree of complexity to your web page, which exudes an intelligent design.

With this fantastic feature, you can not only curate a unique viewing experience for your visitors, but also lend it a storytelling-like vibe. Moreover, if your web page is more interactive with the viewer, it increases their participation and engagement.

However, designers often tend to overdo it. To prevent that, here are a few points to keep in mind:

  • Keep motion restricted to a small area
  • Provide controls to users so that they can control the interaction
  • Don’t derail from the crux of the message

Three-dimensional Colours

As discussed earlier, a lot of web developers are concentrating on soothing and calm colours. However, there is another trend of colour schemes which is becoming popular.

With Apple launching its Big Sur OS, a new phenomenon of three-dimensional colours is sprouting amongst designers. Shifting from the transitions of gradients that create imperfect images, they are choosing three-dimensional colours that make your images seem more life-like and build a more aesthetic personality of the web page.

You can efficiently incorporate three-dimensional colours to your web page with the help of fine shading and proper colour-contrast. With these two aspects, you can create high-resolution images that give off a realistic vibe.

Multimedia Experience

Providing your users with an eclectic multimedia experience is a great strategy. It makes your web page more dynamic and gives it a certain degree of gravitas. And with the latest advancements in technology, it has become exceptionally easy to incorporate these elements into your web page.

It also helps you cater to wider demography and increase your audience base. While some people understand better with visuals or videos, others prefer reading textual content at their leisure. Also, adding an option for audio files can be helpful for those who like to listen to podcasts on the go.

Giving your viewers a multimedia experience increases their interaction with the web page, which can lead to possible lead generation and sales.

Gaussian Blur

Gaussian Blur is one of the most aesthetically pleasing features that you can add to your web page layout or images. It gives a different texture to your web page, which decreases the brightness of your visuals while making it lighter on your eyes.

Named after the famous mathematician Carl Friedrich Gauss, the Gaussian Blur works on a mathematical function that gives more weight to the pixels that are nearest to the center than those which are far away. It replicates the effect that an image would get when it is layered with a translucent material, like vellum.

It is a kind of low-pass filter that softens the tone and contrast of the image. This expands your horizons of visual representation by helping you make a text or another particular element pop out.

You can customize the blurring effect according to your will. From giving depth to the field to highlighting your focal point, there are endless possibilities and applications of this feature.

Custom Made Cursors

Customized cursors have also gained a lot of popularity last year. More and more web pages have started to incorporate unique images and functions into their cursors, in contrast to the dull and plain old arrows.

They can also add a lot of functionalities to your web page. While making your interactions more personalized and alluring, you can also add some helpful features like a magnifying glass, which can instantly zoom in or zoom out images, or a hand that can help you grab the image and move it as per your will.

Having a customized cursor also gives your web page an enticing personality. It emits individuality and makes the user interface a lot more fun.

Conclusion

While it might be overwhelming to process all these web trends at once, this just illustrates the potential and creative freedom that comes with today’s advanced technology and creative conceptualization.

You can calibrate the web page as per your imagination and add multiple features that can improve the browsing experience for your users. And with happier users, you can increase your digital traffic, as well as sales.

To make the most appealing and attractive web page, you should cleverly use these trends to your advantage and create a platform that appeals to a versatile audience. From integrating a multimedia experience to adding alluring visual effects, you can harness these trends and create a web page that truly signifies and advocates for your company.


9 Reasons Why Video Marketing Is The Best Branding Tool

Videos boost conversions and sales, rank higher in search engines, build trust, and explain everything. Video Marketing Is Best Branding Tool.

You must’ve heard marketers ranting about how videos have revolutionized their branding strategies or how they have drastically increased their conversion rate overnight with the help of a few videos. But, what exactly is the appeal of videos which makes it so easy to influence your customers? Why is it such an excellent branding tool?

Here are a few reasons that will help you answer this question.

Videos boost conversions and sales

Videos can increase your conversion rate by a staggering 80%. That is because visuals have always been a great medium for receiving information and boosting engagement. Many reports have also shown that 74% of people who have seen an explanatory video end up buying that product.

Videos have a great ROI

Even though videos are considered the most expensive mode of content creation, they provide astonishing returns. Videos have proven to consistently increase company revenue by 49%. Sounds too good to be true? Well, believe it.

Video engages even the laziest buyers

A lot of people are too lazy to read a blog and dig deep into a service or a product. They want to see their features in action and evaluate their visual attraction. And what better way to do that than by sharing videos?

Rank higher in search engines

Videos help you to rank higher on the search engine results. That’s because videos increase the visitor’s time duration that is spent on your website, which signals the search engines that your website provides good content. Statistically speaking, you are 53 times more likely to end up higher on Google searches if your website has good video content.

Higher Retention Value

Visuals provide better retention than words. It is a scientifically proven fact that most humans are better visual learners. Hence, if you post more videos, it is more likely that people will remember your product/service even after they have finished consuming the content.

An extra edge over the competitors

Marketing is a booming market, with numerous agencies having crowded the market. To rise above this competition, you need to have a strategy that can direct your consumer’s attention towards your product/service. And videos can be an exceptional tool that help accomplish this.

Builds trust

The very foundation of content marketing is building trust amongst your customers and creating long-term relationships. Videos help in creating a more inter-personal relationship with your customers and gives them higher confidence in buying your product. It also helps in humanizing your company.

Videos can explain everything

The most complex and absurd concepts can be easily explained through infographics. Even educational institutes have started to extensively use them as a teaching medium. Similarly, your audience is also looking for a good explanatory video to better understand your product/service. It has been recorded that 98% of users chose to watch a video to learn more about a product/service.

Videos appeal to mobile users

The advent of smartphones has made watching videos easier and possible on the go. And since then, people prefer consuming video content rather than reading long texts.

These factors cumulatively enhance the appeal of videos and explain why people are so drawn towards them. Hence, if you want a fool-proof and highly effective branding strategy, remember to add lots of videos in it.

Until next time, when we DECODE yet another integral aspect of marketing.