The Emergence Of Influencer Marketing

There are questions, there are doubts, there are moral…


10 Unknown Facts Of Digital Marketing You Must Know!

For a layman, it is easy to assume they are the same . For…


How Analytical Tools Enhance Marketing Strategies

Evaluation has been a key component of businesses on the…


Evolution of Marketing Tools: A Comparative Study

A digital marketing expert with a decade-long experience is…


Difference between editorials and advertorials

They say, “Every publicity is a good publicity”. It doesn’t…


The 5 Ps of Marketing

Nowadays, the word “marketing” has found a new significance…


Digital PR And Online Reputation Management – How Are They Different

Lately, people have started mixing up Online Reputation…


How To Safeguard Your Content Against Shadow Banning

Have you ever experienced a sudden drop in your engagement…


What Goes Viral And Why

'Gangnam Style,' 'the Black-Blue dress,' or 'I'm not a…


Why Is It Important To Have A Different Approach For Every Social Media Platform

With more than 3.5 billion active social media users, it is…


The Origin of Social Media

Since its origin in 1979, social media has transformed into…


How Much Is Too Much When It Comes To Content Length And Dissemination

Since the invention of blogging sites in the 1990s, the…