Digital PR And Online Reputation Management – How Are They Different

Lately, people have started mixing up Online Reputation Management (ORM) and Digital Public…


How To Safeguard Your Content Against Shadow Banning

Have you ever experienced a sudden drop in your engagement rates or lost a significant chunk of…


What Goes Viral And Why

'Gangnam Style,' 'the Black-Blue dress,' or 'I'm not a cat', remember any of these? Definitely, you…


Why Is It Important To Have A Different Approach For Every Social Media Platform

With more than 3.5 billion active social media users, it is safe to say that social media is now…


The Origin of Social Media

Since its origin in 1979, social media has transformed into a platform used extensively by…


Learnings From The Pioneers

In the ever-evolving branding and advertising realm, it is essential to follow sound advice and…


How Much Is Too Much When It Comes To Content Length And Dissemination

Since the invention of blogging sites in the 1990s, the word count has always remained a debated…


How Much Is Too Much When It Comes To Creativity

Ever since marketing was recognised as an essential tool, agencies and the creative industry are…


Web Designing Trends To Look Forward To In 2021

Even while people struggled to cope with isolation and an unsocial lifestyle in the past year,…


9 Reasons Why Video Marketing Is The Best Branding Tool

You must’ve heard marketers ranting about how videos have revolutionized their branding strategies…


Building A Robust Brand Loyalty

Globalization had long back set the ball rolling for a market in which the consumer is the king. In…