5 Books That Every Advertising Person Should Read

The advertising world is an intricate web of understanding behavioral psychology and creative tactics of propaganda; getting into this complex universe with a guide would really be wonderful. And if this guidance comes from people who have dedicated their lives to the industry, one would ask for nothing more. So, here are 5 books that embody the experiences of certain legends of the advertising industry, that you must read if you are a part of, or are fascinated with, the advertising industry.


4 Key elements to improve your brand positioning

While the will to start a company is one’s own, its success depends on the response of the market. If you fail to create a good brand image in the eyes of your target audience, all your hardwork and investments that you have put in may go to waste.


Content Vs Design

The Age old feud between Copywriters & Designers and How you can resolve them

In a marketing or advertisement agency, copywriters and designers are like two sides of the same coin. They collaboratively come up with advertisements and social media posts that are quintessential for propagating and increasing the sales of your goods or services.


Brand Building: An Analogy Away

While the will to start a company is one’s own, its success depends on the response of the market. If you fail to create a good brand image in the eyes of your target audience, all your hardwork and investments that you have put in may go to waste.


Waterman of India – A film on the work and life of Dr Rajendra Singh

Here is the story of a man who brought 1000 villages together to execute his vision of reviving the barren lands of Rajasthan. The Waterman of India is a detailed account of Mr. Rajendra Singh’s works and the contributions of Tarun Bharat Sangh, who have transformed the water conversation structures across the arid deserts of Rajasthan.