Digital PR And Online Reputation Management – How Are They Different

Lately, people have started mixing up Online Reputation Management (ORM) and Digital Public Relations (Digital PR).


How To Safeguard Your Content Against Shadow Banning

Have you ever experienced a sudden drop in your engagement rates or lost a significant chunk of followers overnight?


What Goes Viral And Why

'Gangnam Style,' 'the Black-Blue dress,' or 'I'm not a cat', remember any of these? Definitely, you do. And so will billions of people in the future.


Why Is It Important To Have A Different Approach For Every Social Media Platform

With more than 3.5 billion active social media users, it is safe to say that social media is now playing a very prominent role in our communication. Studies have also shown that a person spends about 3 hours per day browsing and messaging through a social media app.


The Origin of Social Media

Since its origin in 1979, social media has transformed into a platform used extensively by businesses and individuals not only to advertise and campaign themselves, but also to understand the customers’ and clients’ requirements better.


Learnings From The Pioneers

In the ever-evolving branding and advertising realm, it is essential to follow sound advice and listen to the pioneers that have mastered the art.


How Much Is Too Much When It Comes To Content Length And Dissemination

Since the invention of blogging sites in the 1990s, the word count has always remained a debated turf on which writers still haven’t come to a decisive conclusion. Until about a few years ago, an ideal blog would be around 500-800 words long.


How Much Is Too Much When It Comes To Creativity

Ever since marketing was recognised as an essential tool, agencies and the creative industry are often burdened with the catchphrase of doing something unconventional, in other words, out-of-the-box.


Web Designing Trends To Look Forward To In 2021

Even while people struggled to cope with isolation and an unsocial lifestyle in the past year, creative individuals never ceased to dazzle the world with their innovative ideas.


9 Reasons Why Video Marketing Is The Best Branding Tool

You must’ve heard marketers ranting about how videos have revolutionized their branding strategies or how they have drastically increased their conversion rate overnight with the help of a few videos.


Building A Robust Brand Loyalty

Globalization had long back set the ball rolling for a market in which the consumer is the king. In addition, the throat-cutting competition has made the entire purchasing process a joy ride for businesses.


The Feature And Future Of Marketing: Mobile Marketing

The global nature of the pandemic has seriously damaged the global growth story and has thrown all the consumer behavior analytics out of the window.


How Are Sales, Marketing And Branding Different And Why Are Agencies So Nit-picky About Their Definitions?

According to the American Marketing Association, “Marketing is the activity, set of institutions, and processes for creating, communicating, delivering, and exchanging offerings that have value for customers, clients, partners, and society at large.”


8 Amazing Facts About Digital Marketing

As the world is adapting to the digital realm with great enthusiasm, people are discovering new and enticing ways to conquer this uncharted domain. And digital marketing is their canvas. From finding important and useful information to just killing time, the digital world has become so intertwined with our actual world that it is hard to tell both apart.


Documenting Narendra Modi Stadium – The World’s Largest Cricket Stadium

Boasting of its astonishing seating capacity of over 1 lakh people, the newly inaugurated Narendra Modi Stadium is the largest cricket stadium in the world and second-largest sports ground in the world.


Waterman of India – A film on the work and life of Dr Rajendra Singh

Here is the story of a man who brought 1000 villages together to execute his vision of reviving the barren lands of Rajasthan. The Waterman of India is a detailed account of Mr. Rajendra Singh’s works and the contributions of Tarun Bharat Sangh, who have transformed the water conversation structures across the arid deserts of Rajasthan.


Brand Building: An Analogy Away

While the will to start a company is one’s own, its success depends on the response of the market. If you fail to create a good brand image in the eyes of your target audience, all your hardwork and investments that you have put in may go to waste.


The Age old feud between Copywriters & Designers and How you can resolve them

In a marketing or advertisement agency, copywriters and designers are like two sides of the same coin. They collaboratively come up with advertisements and social media posts that are quintessential for propagating and increasing the sales of your goods or services.


4 Key elements to improve your brand positioning

While the will to start a company is one’s own, its success depends on the response of the market. If you fail to create a good brand image in the eyes of your target audience, all your hardwork and investments that you have put in may go to waste.


5 Books That Every Advertising Person Should Read

The advertising world is an intricate web of understanding behavioral psychology and creative tactics of propaganda; getting into this complex universe with a guide would really be wonderful. And if this guidance comes from people who have dedicated their lives to the industry, one would ask for nothing more. So, here are 5 books that embody the experiences of certain legends of the advertising industry, that you must read if you are a part of, or are fascinated with, the advertising industry.