To What Extent Has Social Media Facilitated Globalization

We have always are led to believe that social changes take time and bringing about social changes is nothing less than a gargantuan task...


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The role of social media in the recruitment process

One thing that is omnipresent evidently after God is social media. Only the almighty can compete with the reach of social media...


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The perils of online branding

Online branding is hailed as an indispensable business strategy, often for a good reason. This concept is a convenient and effective method


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The importance of Event Marketing

Every global pandemic brings a paradigm shift in the manner in which we think and act. Nonetheless, the challenges have...


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Social Media Management and Social Media Marketing: The Different

It is a complete downturn of judgment from 2019 to 2021. In a small span of 18 months, opinions


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Psychology Principles all Designers should know of

When it comes to impressing a human mind, you need to understand how it works. What governs the ideas and perceptions that a human


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Online Reputation Management – Who Should Use It?

“Revenue is equal to reputation” serves as a myth when it comes to businesses; nonetheless, this isn’t the only


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a-rising – Dr Priti Adani on Women’s Day 2022

On International Women’s Day 2022, the Adani Foundation brings to you stories of impact makers from the grassroots.


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Khel Mahakumbh Official Anthem Song 2022 by Decode Mediacom

Over the decades, Gujarat has remained a centre of attraction for its golden heritage, food and


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The Emergence Of Influencer Marketing

There are questions, there are doubts, there are moral issues and there are financial issues. In addition...


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10 Unknown Facts Of Digital Marketing You Must Know!

For a layman, it is easy to assume they are the same . For many, marketing is nothing more than


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How Analytical Tools Enhance Marketing Strategies

Evaluation has been a key component of businesses on the onset of economic advents. No economic activity can predict financial...


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Evolution of Marketing Tools: A Comparative Study

A digital marketing expert with a decade-long experience is a repository of knowledge that is beyond books. Digital marketing is in the...


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Difference between editorials and advertorials

They say, “Every publicity is a good publicity”. It doesn’t matter who said this, but the fact remains that both editorials and advertorials...


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The 5 Ps of Marketing

Nowadays, the word “marketing” has found a new significance with the pandemic taking all over our physical spaces forcing businesses...


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Digital PR And Online Reputation Management – How Are They Different

Lately, people have started mixing up Online Reputation Management (ORM) and Digital Public Relations (Digital PR).


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How To Safeguard Your Content Against Shadow Banning

Have you ever experienced a sudden drop in your engagement rates or lost a significant chunk of followers overnight?


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What Goes Viral And Why

'Gangnam Style,' 'the Black-Blue dress,' or 'I'm not a cat', remember any of these? Definitely, you do. And so will billions of people in the future.


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Why Is It Important To Have A Different Approach For Every Social Media Platform

With more than 3.5 billion active social media users, it is safe to say that social media is now playing a very prominent role in our...


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The Origin of Social Media

Since its origin in 1979, social media has transformed into a platform used extensively by businesses and individuals not only to advertise...


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Learnings From The Pioneers

In the ever-evolving branding and advertising realm, it is essential to follow sound advice and listen to the pioneers that have mastered the art.


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How Much Is Too Much When It Comes To Content Length And Dissemination

Since the invention of blogging sites in the 1990s, the word count has always remained a...


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How Much Is Too Much When It Comes To Creativity

Ever since marketing was recognised as an essential tool, agencies and the creative industry are often burdened with the catchphrase of doing something…


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Web Designing Trends To Look Forward To In 2021

Even while people struggled to cope with isolation and an unsocial lifestyle in the past year, creative individuals never ceased to dazzle the world with their…


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9 Reasons Why Video Marketing Is The Best Branding Tool

You must’ve heard marketers ranting about how videos have revolutionized their branding strategies or how they have drastically increased their conversion rate…


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Building A Robust Brand Loyalty

Globalization had long back set the ball rolling for a market in which the consumer is the king. In addition, the throat-cutting competition has made the…


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The Feature And Future Of Marketing: Mobile Marketing

The global nature of the pandemic has seriously damaged the global growth story and has thrown all the consumer behavior analytics out of the window.


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How Are Sales, Marketing And Branding Different And Why Are Agencies So Nit-picky About Their Definitions?

According to the American Marketing Association, “Marketing is the activity, set of institutions, and processes for creating, communicating, delivering, and…


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8 Amazing Facts About Digital Marketing

As the world is adapting to the digital realm with great enthusiasm, people are discovering new and enticing ways to conquer this uncharted domain. And digital…


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Documenting Narendra Modi Stadium – The World’s Largest Cricket Stadium

Boasting of its astonishing seating capacity of over 1 lakh people, the newly inaugurated Narendra Modi Stadium is the largest cricket stadium in the world and…


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Waterman of India – A film on the work and life of Dr Rajendra Singh

Here is the story of a man who brought 1000 villages together to execute his vision of reviving the barren lands of Rajasthan. The Waterman of India is a…


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Brand Building: An Analogy Away

While the will to start a company is one’s own, its success depends on the response of the market. If you fail to create a good brand image in the eyes of your…


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The Age old feud between Copywriters & Designers and How you can resolve them

In a marketing or advertisement agency, copywriters and designers are like two sides of the same coin. They collaboratively come up with advertisements and…


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4 Key elements to improve your brand positioning

While the will to start a company is one’s own, its success depends on the response of the market. If you fail to create a good brand image in the eyes of your…


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5 Books That Every Advertising Person Should Read

The advertising world is an intricate web of understanding behavioral psychology and creative tactics of propaganda; getting into this complex universe with a…


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