5 Books That Every Advertising Person Should Read

The advertising world is an intricate web of understanding behavioral…


4 Key elements to improve your brand positioning

While the will to start a company is one’s own, its success depends on the…


Content Vs Design

The Age old feud between Copywriters & Designers and How you can resolve them

In a marketing or advertisement agency, copywriters and designers are like two…


Brand Building: An Analogy Away

While the will to start a company is one’s own, its success depends on the…


Waterman of India – A film on the work and life of Dr Rajendra Singh

Here is the story of a man who brought 1000 villages together to execute his…


Documenting Narendra Modi Stadium – The World’s Largest Cricket Stadium

Boasting of its astonishing seating capacity of over 1 lakh people, the newly…


8 Amazing Facts About Digital Marketing

As the world is adapting to the digital realm with great enthusiasm, people are…


How Are Sales, Marketing And Branding Different And Why Are Agencies So Nit-picky About Their Definitions?

According to the American Marketing Association, “Marketing is the activity,…


The Feature And Future Of Marketing: Mobile Marketing

The global nature of the pandemic has seriously damaged the global growth story…


Building A Robust Brand Loyalty

Globalization had long back set the ball rolling for a market in which the…


9 Reasons Why Video Marketing Is The Best Branding Tool

You must’ve heard marketers ranting about how videos have revolutionized their…


Web Designing Trends To Look Forward To In 2021

Even while people struggled to cope with isolation and an unsocial lifestyle in…


How Much Is Too Much When It Comes To Creativity

Ever since marketing was recognised as an essential tool, agencies and the…


How Much Is Too Much When It Comes To Content Length And Dissemination

Since the invention of blogging sites in the 1990s, the word count has always…


Learnings From The Pioneers

In the ever-evolving branding and advertising realm, it is essential to follow…


The Origin of Social Media

Since its origin in 1979, social media has transformed into a platform used…


Why Is It Important To Have A Different Approach For Every Social Media Platform

With more than 3.5 billion active social media users, it is safe to say that…


What Goes Viral And Why

'Gangnam Style,' 'the Black-Blue dress,' or 'I'm not a cat', remember any of…


How To Safeguard Your Content Against Shadow Banning

Have you ever experienced a sudden drop in your engagement rates or lost a…


Digital PR And Online Reputation Management – How Are They Different

Lately, people have started mixing up Online Reputation Management (ORM) and…