Digital PR And Online Reputation Management – How Are They Different

Lately, people have started mixing up Online Reputation Management (ORM) and Digital Public Relations (Digital PR).


How To Safeguard Your Content Against Shadow Banning

Have you ever experienced a sudden drop in your engagement rates or lost a significant chunk of followers overnight?


What Goes Viral And Why

'Gangnam Style,' 'the Black-Blue dress,' or 'I'm not a cat', remember any of these? Definitely, you do. And so will billions of people in…


Why Is It Important To Have A Different Approach For Every Social Media Platform

With more than 3.5 billion active social media users, it is safe to say that social media is now playing a very prominent role in our…


The Origin of Social Media

Since its origin in 1979, social media has transformed into a platform used extensively by businesses and individuals not only to advertise…


Learnings From The Pioneers

In the ever-evolving branding and advertising realm, it is essential to follow sound advice and listen to the pioneers that have mastered…


How Much Is Too Much When It Comes To Content Length And Dissemination

Since the invention of blogging sites in the 1990s, the word count has always remained a debated turf on which writers still haven’t come…


How Much Is Too Much When It Comes To Creativity

Ever since marketing was recognised as an essential tool, agencies and the creative industry are often burdened with the catchphrase of…


Web Designing Trends To Look Forward To In 2021

Even while people struggled to cope with isolation and an unsocial lifestyle in the past year, creative individuals never ceased to dazzle…


9 Reasons Why Video Marketing Is The Best Branding Tool

You must’ve heard marketers ranting about how videos have revolutionized their branding strategies or how they have drastically increased…


Building A Robust Brand Loyalty

Globalization had long back set the ball rolling for a market in which the consumer is the king. In addition, the throat-cutting…


The Feature And Future Of Marketing: Mobile Marketing

The global nature of the pandemic has seriously damaged the global growth story and has thrown all the consumer behavior analytics out of…


How Are Sales, Marketing And Branding Different And Why Are Agencies So Nit-picky About Their Definitions?

According to the American Marketing Association, “Marketing is the activity, set of institutions, and processes for creating,…


8 Amazing Facts About Digital Marketing

As the world is adapting to the digital realm with great enthusiasm, people are discovering new and enticing ways to conquer this uncharted…


Documenting Narendra Modi Stadium – The World’s Largest Cricket Stadium

Boasting of its astonishing seating capacity of over 1 lakh people, the newly inaugurated Narendra Modi Stadium is the largest cricket…


Waterman of India – A film on the work and life of Dr Rajendra Singh

Here is the story of a man who brought 1000 villages together to execute his vision of reviving the barren lands of Rajasthan. The Waterman…


Brand Building: An Analogy Away

While the will to start a company is one’s own, its success depends on the response of the market. If you fail to create a good brand image…


Content Vs Design

The Age old feud between Copywriters & Designers and How you can resolve them

In a marketing or advertisement agency, copywriters and designers are like two sides of the same coin. They collaboratively come up with…


4 Key elements to improve your brand positioning

While the will to start a company is one’s own, its success depends on the response of the market. If you fail to create a good brand image…


5 Books That Every Advertising Person Should Read

The advertising world is an intricate web of understanding behavioral psychology and creative tactics of propaganda; getting into this…