5 Books That Every Advertising Person Should Read

The advertising world is an intricate web of understanding behavioral psychology and creative tactics of propaganda; getting into this…


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4 Key elements to improve your brand positioning

While the will to start a company is one’s own, its success depends on the response of the market. If you fail to create a good brand image…


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Content Vs Design

The Age old feud between Copywriters & Designers and How you can resolve them

In a marketing or advertisement agency, copywriters and designers are like two sides of the same coin. They collaboratively come up with…


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Brand Building: An Analogy Away

While the will to start a company is one’s own, its success depends on the response of the market. If you fail to create a good brand image…


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Waterman of India – A film on the work and life of Dr Rajendra Singh

Here is the story of a man who brought 1000 villages together to execute his vision of reviving the barren lands of Rajasthan. The Waterman…


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Documenting Narendra Modi Stadium – The World’s Largest Cricket Stadium

Boasting of its astonishing seating capacity of over 1 lakh people, the newly inaugurated Narendra Modi Stadium is the largest cricket…


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8 Amazing Facts About Digital Marketing

As the world is adapting to the digital realm with great enthusiasm, people are discovering new and enticing ways to conquer this uncharted…


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How Are Sales, Marketing And Branding Different And Why Are Agencies So Nit-picky About Their Definitions?

According to the American Marketing Association, “Marketing is the activity, set of institutions, and processes for creating,…


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The Feature And Future Of Marketing: Mobile Marketing

The global nature of the pandemic has seriously damaged the global growth story and has thrown all the consumer behavior analytics out of…


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Building A Robust Brand Loyalty

Globalization had long back set the ball rolling for a market in which the consumer is the king. In addition, the throat-cutting…


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9 Reasons Why Video Marketing Is The Best Branding Tool

You must’ve heard marketers ranting about how videos have revolutionized their branding strategies or how they have drastically increased…


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Web Designing Trends To Look Forward To In 2021

Even while people struggled to cope with isolation and an unsocial lifestyle in the past year, creative individuals never ceased to dazzle…


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