Web Designing Trends To Look Forward To In 2021

Parallax Animation, Retro Design, 3D images/visuals, Abstract Art Graphics, Augmented Reality (AR), and Multi-Media Experience are web designing trends in 2021.

Even while people struggled to cope with isolation and an unsocial lifestyle in the past year, creative individuals never ceased to dazzle the world with their innovative ideas. From musicians to illustrators, everyone channelized their energy to create something new. And web designers were no different.

By exploring different mediums of visual communication and creating layouts that can enhance user experience, they created some exceptional designs which have the potential to become pioneering trends in the near future.

Here are some popular web design trends that will rule digital platforms in 2021.

Parallax Animation

Have you seen those web pages where a page’s background moves slower than the actual content in the front? Like when you are looking through the side mirrors of a moving car and the objects in the far distance seem stagnant, while the objects in front are moving rapidly. This effect, when converted into a digital form, is known as parallax animation.

Web Designing

Parallax animation is one of the most popular web-based animation trends that focuses on separating the forefront and background elements of a page, creating a parallax effect. This gives a greater depth to the webpage, which makes the user experience more immersive and surreal. It also gives it a more theatrical feel which makes it more entertaining.

Retro Design & Fonts

Popular old designs and lost trends have a tendency to make a comeback. Be it afro or pencil jeans, there always comes the point where trendsetters are inspired or influenced by an old trend that resurges over time. And the same goes for websites.

Many artistic web pages flash bold and bright fonts with loud designs that instantly catch our eye. Such designs are prominent with web-pages that embody pop-culture or artistic endeavours. One of the popular examples of it is Spotify.

Web Designing

While industry pioneers have been skeptical regarding this feature, the verdict is out. People love it!

With the advent of touch screen technology, scrolling has become a totally different gameplay, where people can quickly scroll up and down, left to right, even diagonally. Moreover, the design of smartphones and tablets has made it even more feasible for people to scroll sideways.

A well-designed horizontal scrolling layout helps you stand out from other webpages as viewers will remember having gone through a different and unique experience.

The most optimal usage of horizontal scrolling is when you use it to:

  • Display images
  • Display discrete sections on the web page
  • Display information in a large visual space, like maps
  • Display catalogs and brochures

3D images and visuals

In this day and age, technology has advanced to a level that anything that you imagine can be transformed into a digital format. Even the most basic model of a smartphone will have the proper specs to support and play a 3D image. So, why not use it?

3D images leave a higher impact on the viewer and help to build a more complex persona of the web page. They give a sense of uniqueness and individuality to your webpage.

We have observed that various blog pages that have incorporated 3D visuals to their webpage either use it to explain the content with infographics or give gravity and better visual appeal to the content. It accentuates the impact of the message while increasing the recall value for the visitors.

It also enhances the user experience, and when it is paired with a minimalist design, you will definitely succeed in impressing your viewer.

Neumorphism

Giving a whole new dimension to minimalism, Neumorphism is an ingenious design style that digitally mimics physicality with the help of selective drop shadows and colour contrasts. It creates an illusion that the icons or buttons on a web page are merged with the background but only distinguishable because they are protruding from the background.

This unique style is said to have evolved from skeuomorphism which was popular in the 2010s. It was heavily used by leading tech companies to design icons that seemed to pop out from the background and create an embossed effect.

In contrast to modern/material design upgrades, Neumorphism extrudes a particular aspect of the webpage from the background, which creates an illusion that it is ‘floating’. As intricate and aesthetically appealing as it seems, it is very easy to master this style. All you need to do is make sure that the light and dark shadows are appropriately positioned around the element which you want to emboss.

Abstract Art Graphics

While in the past abstract art was only available in exhibition galleries, they have made their way into the digital realm with more and more designers incorporating themes and principles of abstract art. This is equally true for websites.

Abstract art can instantly give a dynamic visual appeal which makes your web page attractive and distinct. It gives individuality and a youthful vibe to the page, which has proven to be quite effective with millennials and Generation Z. It also builds a more expressive and energetic persona of the webpage, which stands out from the rest.

Not only does abstract art help to make a web page look more colourful, it also evokes emotions in the viewers. It helps to create a deeper connection with the subject which leaves a stronger impact and increases the recall value.

Incorporating Augmented Reality (AR) Experience

Augmented reality (AR) is one of the most advanced and thrilling innovations in digital and visual experiences. Augmented reality helps to create an artificial and digital version of the physical world. This can be achieved with the help of visual elements, sound, and various other sensory stimuli.

With AR, you can provide a more comprehensive experience to your viewers, which is way more interactive and explorable than traditional graphics or photographs. It also gives creative freedom to the viewer to change certain aspects of a product and try out different colours.

While the technology seems very advanced, it is comparatively very easy to incorporate AR in your webpage. You can quickly get access to simple plug-in tools for WordPress, which will help you upload 360-degree videos and other unique applications.

Comfortable and simple colours

It is safe to say that a major demographic of people who are a part of this digitally-driven market spend most of their time in front of a computer. And watching at the computer screen for long hours can strain your eyes.

Fortunately, designers have started to take this aspect into consideration which has motivated them to incorporate more comfortable colours that are easier on the eyes. They incorporate a subtle and soft coloured palette which includes pastel colours and warm browns.

This also includes the ‘Dark Mode’ trend that can be observed on various apps like Twitter, 9gag, and many others. Furthermore, various companies have started to provide ‘Dark Mode’ as an in-built feature on their websites.

Scrolling Transformations

One of the most efficient methods to make your UI more interactive is by adding some creative scrolling transformations. This adds a certain degree of complexity to your web page, which exudes an intelligent design.

With this fantastic feature, you can not only curate a unique viewing experience for your visitors, but also lend it a storytelling-like vibe. Moreover, if your web page is more interactive with the viewer, it increases their participation and engagement.

However, designers often tend to overdo it. To prevent that, here are a few points to keep in mind:

  • Keep motion restricted to a small area
  • Provide controls to users so that they can control the interaction
  • Don’t derail from the crux of the message

Three-dimensional Colours

As discussed earlier, a lot of web developers are concentrating on soothing and calm colours. However, there is another trend of colour schemes which is becoming popular.

With Apple launching its Big Sur OS, a new phenomenon of three-dimensional colours is sprouting amongst designers. Shifting from the transitions of gradients that create imperfect images, they are choosing three-dimensional colours that make your images seem more life-like and build a more aesthetic personality of the web page.

You can efficiently incorporate three-dimensional colours to your web page with the help of fine shading and proper colour-contrast. With these two aspects, you can create high-resolution images that give off a realistic vibe.

Multimedia Experience

Providing your users with an eclectic multimedia experience is a great strategy. It makes your web page more dynamic and gives it a certain degree of gravitas. And with the latest advancements in technology, it has become exceptionally easy to incorporate these elements into your web page.

It also helps you cater to wider demography and increase your audience base. While some people understand better with visuals or videos, others prefer reading textual content at their leisure. Also, adding an option for audio files can be helpful for those who like to listen to podcasts on the go.

Giving your viewers a multimedia experience increases their interaction with the web page, which can lead to possible lead generation and sales.

Gaussian Blur

Gaussian Blur is one of the most aesthetically pleasing features that you can add to your web page layout or images. It gives a different texture to your web page, which decreases the brightness of your visuals while making it lighter on your eyes.

Named after the famous mathematician Carl Friedrich Gauss, the Gaussian Blur works on a mathematical function that gives more weight to the pixels that are nearest to the center than those which are far away. It replicates the effect that an image would get when it is layered with a translucent material, like vellum.

It is a kind of low-pass filter that softens the tone and contrast of the image. This expands your horizons of visual representation by helping you make a text or another particular element pop out.

You can customize the blurring effect according to your will. From giving depth to the field to highlighting your focal point, there are endless possibilities and applications of this feature.

Custom Made Cursors

Customized cursors have also gained a lot of popularity last year. More and more web pages have started to incorporate unique images and functions into their cursors, in contrast to the dull and plain old arrows.

They can also add a lot of functionalities to your web page. While making your interactions more personalized and alluring, you can also add some helpful features like a magnifying glass, which can instantly zoom in or zoom out images, or a hand that can help you grab the image and move it as per your will.

Having a customized cursor also gives your web page an enticing personality. It emits individuality and makes the user interface a lot more fun.

Conclusion

While it might be overwhelming to process all these web trends at once, this just illustrates the potential and creative freedom that comes with today’s advanced technology and creative conceptualization.

You can calibrate the web page as per your imagination and add multiple features that can improve the browsing experience for your users. And with happier users, you can increase your digital traffic, as well as sales.

To make the most appealing and attractive web page, you should cleverly use these trends to your advantage and create a platform that appeals to a versatile audience. From integrating a multimedia experience to adding alluring visual effects, you can harness these trends and create a web page that truly signifies and advocates for your company.


9 Reasons Why Video Marketing Is The Best Branding Tool

Videos boost conversions and sales, rank higher in search engines, build trust, and explain everything. Video Marketing Is Best Branding Tool.

You must’ve heard marketers ranting about how videos have revolutionized their branding strategies or how they have drastically increased their conversion rate overnight with the help of a few videos. But, what exactly is the appeal of videos which makes it so easy to influence your customers? Why is it such an excellent branding tool?

Here are a few reasons that will help you answer this question.

Videos boost conversions and sales

Videos can increase your conversion rate by a staggering 80%. That is because visuals have always been a great medium for receiving information and boosting engagement. Many reports have also shown that 74% of people who have seen an explanatory video end up buying that product.

Videos have a great ROI

Even though videos are considered the most expensive mode of content creation, they provide astonishing returns. Videos have proven to consistently increase company revenue by 49%. Sounds too good to be true? Well, believe it.

Video engages even the laziest buyers

A lot of people are too lazy to read a blog and dig deep into a service or a product. They want to see their features in action and evaluate their visual attraction. And what better way to do that than by sharing videos?

Rank higher in search engines

Videos help you to rank higher on the search engine results. That’s because videos increase the visitor’s time duration that is spent on your website, which signals the search engines that your website provides good content. Statistically speaking, you are 53 times more likely to end up higher on Google searches if your website has good video content.

Higher Retention Value

Visuals provide better retention than words. It is a scientifically proven fact that most humans are better visual learners. Hence, if you post more videos, it is more likely that people will remember your product/service even after they have finished consuming the content.

An extra edge over the competitors

Marketing is a booming market, with numerous agencies having crowded the market. To rise above this competition, you need to have a strategy that can direct your consumer’s attention towards your product/service. And videos can be an exceptional tool that help accomplish this.

Builds trust

The very foundation of content marketing is building trust amongst your customers and creating long-term relationships. Videos help in creating a more inter-personal relationship with your customers and gives them higher confidence in buying your product. It also helps in humanizing your company.

Videos can explain everything

The most complex and absurd concepts can be easily explained through infographics. Even educational institutes have started to extensively use them as a teaching medium. Similarly, your audience is also looking for a good explanatory video to better understand your product/service. It has been recorded that 98% of users chose to watch a video to learn more about a product/service.

Videos appeal to mobile users

The advent of smartphones has made watching videos easier and possible on the go. And since then, people prefer consuming video content rather than reading long texts.

These factors cumulatively enhance the appeal of videos and explain why people are so drawn towards them. Hence, if you want a fool-proof and highly effective branding strategy, remember to add lots of videos in it.

Until next time, when we DECODE yet another integral aspect of marketing.


Building A Robust Brand Loyalty

As creative branding agency, we have identified and applied dynamic marketing strategies that intertwine a wide range of touchpoints for building brand loyalty

Globalization had long back set the ball rolling for a market in which the consumer is the king. In addition, the throat-cutting competition has made the entire purchasing process a joy ride for businesses. The entire promotion drill goes through a number of touchpoints before businesses acquire a new customer.

The clamor for sales is core to every business; no doubt, and expanding the consumer base is vital to every business. However, among all the brouhaha over new customers, businesses tend to overlook the elixir of any business - the loyal existing consumers.

The importance of existing consumers has only been partially reconciled with by digital marketing experts. It is only after the pandemic that businesses found gaining new customers difficult. This brought about a paradigm shift in branding strategy where the potential of a robust brand loyalty has been realised and brands are now working towards retaining and satisfying existing consumers.

What is a brand?

In simple terms, the brand is when a product, service or any other entity gains an identity. More than packaging, logo, tag line, and other such elements, a Brand is the story behind the identity.

What is loyalty?

Loyalty is a feeling or a sense of belonging towards some individual or something. It is an expression of affection and faith in someone or in something.

What is Brand Loyalty?

Both definitions above make it absolutely easy to understand what brand loyalty is. Having a sense of affection, attachment, or belonging towards one particular brand, which makes a consumer use the same brand products again and again is known as brand loyalty.

Every business deeply desires to have a customer base that is unique to them and uses only their product. Alas! The process of building brand loyalty isn’t akin to street strolling but is a task as colossal as climbing a mountain. So that brings us to the most critical question: How online marketing strategists build brand loyalty and what marketing strategies should be utilized to ensure customers last long enough.

How to Build Brand Loyalty?

As a creative branding and marketing agency, we have identified and applied dynamic marketing strategies that intertwine a wide range of touchpoints and convey the “you are very important” message to the consumers.

Comprehensive steps towards fostering a thriving sense of loyalty towards a brand:

Offering value for money:

Forget brand loyalty. Marketing strategists can’t even build a brand identity if their clients can’t offer value-for-money for their products and services. If a business fails in refining its product consistently, it’s difficult to build brand loyalty. Redefining the USPs towards designing a problem-solving product is the way forward.

Providing a 360-degree customer experience:

In 2021, customer satisfaction is not limited to offering a value-for-money product but includes exhaustive and inclusive customer services. Almost 60% of customers have expressed their willingness to utilize brands that have comprehensive after-sales service. Customer service is neatly attached to how brands treat their customers. The treatment becomes the most prominent base of loyalty building.

Nurturing Brand Ambassadors:

The brand needs a public face for customers to engage with and address their concern to. They expect such an entity to have expert knowledge about the company’s products and services. The marketing strategy must focus on building a force of such brand ambassadors. These brand ambassadors can engage with potential consumers online or through public communication to build trust in the product or the service. Employees of the business who effectively engage with consumers imparting valuable information improve the credibility of the brand in public space.

Encouraging a two-way communication:

Responding to the customer’s queries through various touchpoints impresses customers. The two-way communication helps brands build faith as consumers understand that brands are ready to listen to them and willing to solve their problems. Therefore, developing customer-engagement should be part of the branding strategy.

Designing versatile brand campaigns:

Discard templates and design your own unique branding strategy with a promotion campaign that is truly unconventional and atypical. Exceptional branding strategy boosts brand awareness and gains repeated interest in products. Brands needn’t complicate the business with promotion and therefore should acquire third-party experts who have expertise in designing a long-time branding campaign with tangible rewards and privileges to create a sense amongst customers that they are getting something extra.

Compartmentalizing loyalty:

You may already have a loyal customer base but your reward program or incentives need to be standardized. Loyalty should be rewarded in accordance with the nature and level of loyalty along with the association span. Therefore, segregation of customers into 2 or 3 segments is critical to strengthen the loyalty base.

Investing in mobile marketing strategies:

Is there any better way to connect with the customer than engaging through smartphones? Mobile marketing is one of the most effective ways to build brand loyalty through constant, direct, and expert messaging that constantly solves consumer problems and maximizes the satisfaction level of customers. Mobile marketing thus allows brands to address customers’ needs at a personal level.

Seeking feedback:

Marketing strategists don’t have to remain inaccessible. In fact, in order to add value to the brand and to initiate the process of building brand loyalty, brands must come across as entities that are open to listening to their audience. Hence, encouraging your customers to share feedback. Brands can also choose to respond to feedback and reviews to showcase it is always there for customers. That also allows brands to showcase the success stories of customers.

Conclusion:

The global magnitude of the pandemic and lockdown that followed explained to the marketing strategists world across the hard way that customer retention strategy is as deeply connected with the growth of the business as customer acquisition. Brand loyalty is one of the most critical aspects of a long brand life span and it happens with the consistent faith of existing customers.


The Feature And Future Of Marketing: Mobile Marketing

Mobile Marketing is the viable alternative to all kinds of marketing to reach workspaces, studios, classrooms, kitchens and bedrooms of consumers effectively

The global nature of the pandemic has seriously damaged the global growth story and has thrown all the consumer behavior analytics out of the window. Most of 2020 has been miserable not only for the businesses but also for the consumers as well. Under the shadow of Covid, the entire global lifestyle witnessed unprecedented changes. Along with needs, storage, quantities, supply system, shopping mediums and payment modes, even the usage of products has changed.

With consumers displaying massive changes in purchasing patterns, marketers have their tasks cut out. Digital marketing and advertising experts have gone to their drawing board to comprehend these developing changes and to devise new strategies to build consumer confidence and to bring the shoppers back to their happy times.

Major Changes in Marketing Trends:

As marketing experts, we have observed quite a few robust changes that may make every marketing strategy redundant. And though the goals may remain the same, the strategies and tactics have to be changed fundamentally at the advent of the 3rd decade of the 21st century.

In this regard, a few emerging trend changes are:

1) The necessity of having an online habitat

The lockdown due to Covid19 revealed upon businesses - small, medium or big - that online presence in the form of a website or a mobile app is inevitable to remain a player in the market.

2) Offering something tangible:

Consumers won't be lured with lofty promises and good packaging anymore. Businesses are now compelled to offer something that consumers touch or feel, like a part of a product, to believe in a service or product.

3) A thrust on audiovisual content:

Science has proven that humans are more receptive to things that have both, audio as well as visuals, to understand the offerings better. Hence, video marketing is the best choice for any business that is serious about making gains.

4)Investing in retainable consumers:

Suspension of economic activities during the pandemic brought a paradigm shift in business thinking. Instead of investing billions in acquiring new customers, the focus should be on retaining the existing ones as it is cost-effective and improves the profit ratio gradually.

5) Personalized Promotion:

Going personal and touching the senses of the consumer is the new mantra. Every business is attempting one or the other way to add that human & personal touch in their communications to make the consumer feel connected with the brand.

To showcase your products in a contactless manner, having an online presence is inevitable. And, unless you offer some verifiable stuff to consumers, building trust in the brand would be a herculean task. Also, mere words won’t do for the consumers anymore. There should be content that consumers visibly can see and feel to believe. Moreover, investing in existing customers would be a more reliable marketing strategy compared to blindly spending on acquiring new consumers.

However, among all the challenges that marketers are facing today, taking brands to the personal level of consumers is the most demanding and critical. This is the reason why Personalized content has been the most talked-about issue among marketing experts across the world.

The Solution:

We, as innovative digital marketers, have identified the challenge and have come up with a solution. Though it is always easier said than done, we believe Mobile Marketing is the viable alternative to all kinds of marketing to reach the workspaces, studios, classrooms, kitchens and bedrooms of consumers effectively and productively.

What is Mobile Marketing?

The background:
The days are gone when smartphones were a luxury. A laborer earning Rs 10000 a month can afford technologically advanced smartphones nowadays. In a country like ours, smartphone penetration has reached up to 65% and is set to grow at a 14% rate in the year 2021.

Mobile Marketing

Mobile marketing is an approach in which content is optimized for smartphones and promoted through apps, games, entertainment platforms, social media and websites.

Mobile marketing provides an opportunity for brands to provide location and time-sensitive information that is truly personalized for the user. This tech-driven promotion enables brands to deliver exactly what consumers need, and at a time they need.

Why is Mobile Marketing strategically important?

This widespread expansion of mobile technology allows us marketers to push the mobile-optimized audiovisual content not only on smartphones, but other digital devices as well. Mobile marketing not only allows brands to navigate across a large audience landscape but also inspires them to promote on a more personal level.

One of the major advantages marketers have with mobile marketing is the time consumers spend on a mobile. On an average, an Indian consumer spends close to 5 hours on mobile phones. That alone is a fact enough to inspire brands to push their promotions on mobile phones with more personalized content to quicken the acquisition and onboarding process.

Another factor that makes mobile marketing a preferred choice over others is the “do more with less” theory. Among other significant advantages of Mobile Marketing, is the reduced long-term marketing cost. This is because once the brand information reaches the personal level, brands may not require to spend their fortunes on other offline and digital marketing channels to reach out to potential buyers.

Here are some more interesting mobile marketing statistics:

  • Mobile users spend 80% of their time on apps, especially on gaming apps!
  • Compared to mobiles, users prefer checking websites on tablets more, by 70%
  • Tablet users are more likely to buy a product as compared to mobile users
  • In the US, 79% of mobile users have shopped online in the last 3 months
  • In India, active eCommerce penetration has reached up to 74% due to mobiles
  • Globally, internet crossed the 100% penetration mark in Q4 of 2018

As per these are the mobile penetration trends across the globe and the fact that Covid has sent almost all the businesses online, internet marketing consultants will rightfully surmise that the era of smartphones has truly arrived. Moreover, developing consumer behavior trends suggest that if a digital marketer isn’t putting the best practices of mobile marketing in place, he/she is to lose much more ground in a post-covid world.

Best Practices in Mobile Marketing:

Look from whichever side, marketing trends indicate only one reality - go mobile. Because staying ahead of the trends and competitors isn’t an easy job and because mobile is far too local and drives immediate sales, adhering to best practices for mobile marketing is crucial for every digital marketer.

Engage with a broad consumer base:

A brand cannot afford to confine itself to a limited or selective audience base but have to think of the big picture. A digital marketer must ensure a unified source of information flow and integration of data from various channels as well as cross-channel interactions.

This allows designing a marketing strategy that adapts to the right messaging at a personalized level through every touchpoint - be it emails, mobile apps, websites, gaming apps or even SMSs.

Pursue the right users:

Since the smartphone user base is vast and growing rapidly, acquiring the right users for your brand is challenging. Usually, brands spend fortunes on acquiring new customers. Therefore, to make sure that the spending does not go in vain on such customers who may not remain engaged, devising a smart marketing strategy is critical.

Think of long term growth:

Since mobile marketing is relatively new, phenomenal marketers are getting acquainted to, looking for immediate gains is an obvious quest. However, strategizing beyond the immediate future should be the key goal of mobile marketing strategy.

Mobile marketing scope should be broad enough to not only acquire new customers but also engage them after the first purchase.

Optimize for local users:

As an online marketing expert, you must have observed the extensive use of the “Near Me” feature. Smartphone users always look for instant solutions from the closest possible geographic source. While solving their query, it is essential to provide them the solutions from the environment they belong to in the shortest period.

Be Clear and Concise:

All that smartphone users have to look for information and make a decision is from the 6 inches of a specific space. Therefore, brand promotion should be pinpointed, precise, and simple. If a mobile user is searching for something, he/she is a potential buyer of that stuff. Being straightforward and bold enough to provide exact information relating to users’ needs helps acquire new customers quickly.

Compelling CTA:

The most important aspect of mobile marketing is offering a Call-To-Action throughout the promotion. Besides, content should be very precise to the needs of customers to push them to the next logical conclusion of clicking the buy button.

Conclusion:

The importance of mobile marketing has grown in the rapidly changing world. Digital marketers are still exploring new avenues to promote brands more efficiently, reduce marketing costs, build a new customer base, and retain customers for a long time.

As there will be new trends in mobile marketing as well as brand promotions, we will continue to explore the new resources and will continue to write on the right strategy, purposes, usage, and gains of mobile marketing in the future. Keep looking up to this space.


How Are Sales, Marketing And Branding Different And Why Are Agencies So Nit-picky About Their Definitions?

Sales, Marketing, And Branding Agency are concepts that are intertwined within themselves and influence each other. They leverage the success of a company.

Marketing

According to the American Marketing Association, “Marketing is the activity, set of institutions, and processes for creating, communicating, delivering, and exchanging offerings that have value for customers, clients, partners, and society at large.”

Marketing is basically a method or process of informing people about your product/service, which can attract potential customers and incentivize sales. It can either be extremely targeted, like what we observe on social media platforms, or it could be indirect and done in hopes of ‘netting’ the right people, like billboards.

Branding

Branding is the process of defining and giving an identity to your company. It is about who you are and how you portray yourself to the world.

In this extremely competitive market, your brand story is one of the most powerful instruments that can help you rise above your competition and attract customers. Branding also connotes understanding the needs of your customers and showing how you can fulfill those needs.

Often a company’s marketing and sales strategy are constructed to improve its brand identity

Sales

Sales is what all your strategies and efforts boil down to. Sales is the method where you solely concentrate on converting your potential audience into customers and strategies to increase the company’s income.

While many people see it as the final step of a marketing process, sales is embedded in each and every aspect of the company. From branding strategies to employment schemes, each activity that a company performs is intended to increase sales.

How do all these go hand-in-hand?

Now, ask yourself these questions:

  • Can a company effectively publicize or sell its products without an identity?
  • Is there any purpose to marketing if a company has no identity or doesn’t wish to sell its products?
  • Are simple and traditional methods of selling door-to-door still effective?

If you have concluded that the answer to these questions is ‘no’, then, you’ve understood the crux of these concepts.

Branding, marketing, and sales are concepts that are intertwined within themselves and influence each other. They leverage the success of a company when employed in a synergetic and comprehensive manner.

Then why should one go through the tedious process of distinguishing them? That is because each of these concepts work on a different principle and contribute towards a specific property of the company’s goal. Moreover, it helps to compartmentalize the elaborate process and create strategies that comprehensively increase the company’s standing.

At Decode Mediacom, we understand the necessity of creating an integrated strategy that provides coherent results. Our comprehensive approach works on brand building, as well as providing optimal marketing performance which can increase your sales.

Partnering with us will help your brand evolve!


8 Amazing Facts About Digital Marketing

Decode Mediacom offers an astute, creative, and experiences digital marketing agency team that can help you improve and enhance your social media presence.

As the world is adapting to the digital realm with great enthusiasm, people are discovering new and enticing ways to conquer this uncharted domain. And digital marketing is their canvas. From finding important and useful information to just killing time, the digital world has become so intertwined with our actual world that it is hard to tell both apart.

With the number of accomplishments that digital marketing has made, it is hard to believe that it has merely been two decades since its inception. Though we are all aware of the transformation this has brought about, the following numbers don’t fail to astonish us!

The average first-page result on Google contains 1,890 words.

Did you ever imagine this? It certainly doesn’t feel this way when we quickly glance through the results! But this is another reason that brands should invest their resources for better SEO, lest, their identity is lost in the crowd!

Google attracts 96% smartphone traffic and 94% organic traffic

Even though we have tons of search engines, like Yahoo, Bing, Yandex, and lots more, the one that people end up going to first is, undoubtedly, Google. With its unfathomably gigantic library and having acquired the majority of the social media apps, a person can fulfill all his/her digital needs with Google. So, why would they go anywhere else?

Link building is the most difficult aspect of SEO

According to the latest research by the SEO Tribunal, 65% of the marketers believe that link building is the hardest task in digital marketing. Link building plays an important role in driving organic traffic via search engines, especially in competitive industries. However, unethical practices by Black-hat marketers and spammers have greatly tarnished the reputation of people who specialise in SEO marketing.

The average attention span for humans is 8 seconds

The average attention span of a consumer is 8 seconds which is one second less than the attention span of a goldfish! According to a recent study conducted by the Technical University of Denmark, it is suggested that the cause for this narrowing attention span is the abundance of information that is presented to us. Along with that, the newly adopted mobile phone layout encourages people to scroll through content faster.

Online videos will make up more than 82% of all consumer internet traffic by 2022

A study conducted by Cisco predicts that by 2022, online videos will make up more than 82% of consumer internet traffic, along with business internet video traffic being 70% of total business internet traffic. The study also elicited that 3 trillion minutes of video content will cross the internet each month in 2021, which is equivalent to 1 million minutes of video being streamed or downloaded every second!

Truly, the time of video content seems nigh.

Viewers retain 58% of what they see but only 10% of what they read

It is a known fact that videos and images have a high conversion rate. But who knew that the difference would be this drastic! This effect can be all the more evident with videos. The increase in click-through rate is experienced to be 96% higher with videos. Videos are shared 1200% more than textual content, and they also increase your organic traffic by 157%.

Hence, one needs to maintain a balance between text based content (which works wonders for SEO) and video content (which has high retainer value with the audience).

There are currently over 4.9 billion active internet users

That is an astonishing number! With the world population at about 8 billion, that means around 62% of the world’s population consists of active internet users. Moreover, the growth rate of active internet users is calculated at 7.4%, which is seven times faster than the total population’s growth rate. So if one still thinks that traditional marketing is enough, one is delusional!

Globally, e-commerce sales amount to around $4.5 trillion every year

Online shopping is considered to be the most popular online activity around the world. The global retail sales were projected at $25.04 trillion. That means global e-commerce sales contribute to about 18% of global sales. It is estimated that this sales contribution will increase to around $6.5 trillion by 2023.

There are many who get intimidated by these facts and think it has become difficult to stand out and create a niche identity. However, the growing digitisation of our lives also provide a unique opportunity to reach out to a particular segment of audience and connect with them. It gives them an opportunity to shape their own narrative. The prime demonstration of this fact is presented by the increasing reach of influencers, a career that hardly existed a decade ago! Moreover, given these facts, staying out of the loop would be suicidal for a brand!

For Brands that are yet to step into the digital realm and for brands that need a thrust into a new tangent, Decode Mediacom offers its services. We house an astute, creative, and experienced digital marketing team that can help you improve and enhance your social media presence.


Documenting Narendra Modi Stadium - The World’s Largest Cricket Stadium

Boasting of its astonishing seating capacity of over 1 lakh people, the newly inaugurated Narendra Modi Stadium is the largest cricket stadium in the world and second-largest sports ground in the world. Spread over 63 acres, the stadium houses an Olympic-level swimming pool, an indoor academy, and a gigantic main ground that accommodates 11 center pitches! And the most astonishing part is that it was built in a record-breaking time of 3 days!

The stadium also has a badminton & tennis court, table tennis area, squash arena, a 3D projector theater, and a gigantic clubhouse which has 3 practice grounds and 50 rooms. It has an enormous seating capacity of 114,000, which is approximately 14% higher than the second-largest cricket stadium (Melbourne Cricket Ground, Australia).

It was a proud moment for Decode Mediacom as we partnered with Gujarat Cricket Association and Rajya Sabha MP Shri Parimal Natwani to make this video about the historic Narendra Modi Stadium - the World's Largest Cricket Stadium at Motera in Ahmedabad. It was a privilege for our team to shoot this majestic stadium and its state-of-art facilities and come up with an elaborate feature video. Being the official video of which was broadcasted across the globe, this video was screened during the inaugural ceremony of the stadium that was showcased across the nation on Doordarshan and other channels. We thank GCA and Shri Parimal Nathwani from the bottom of our hearts for this wonderful opportunity.

The entire process of shooting this vast and versatile cricket stadium was a great experience, one which marveled us and tested our photography skills to the limit. From its beguiling architectural beauty to the opulent interiors, each and every aspect of this stadium is breath-taking, and we hope that we did justice to its beauty with our documentation.

It is bewildering to imagine that this place will be a witness to some of the most quintessential international cricket matches which will be played in the future, with pioneering cricket players pouring their blood and sweat on this ground.


Waterman of India - A film on the work and life of Dr Rajendra Singh

The Waterman of India is a detailed account of Dr Rajendra Singh works of Tarun Bharat Sangh, who transformed water conversation structures across Rajasthan.

Here is the story of a man who brought 1000 villages together to execute his vision of reviving the barren lands of Rajasthan. The Waterman of India is a detailed account of Mr. Rajendra Singh’s works and the contributions of Tarun Bharat Sangh, who have transformed the water conversation structures across the arid deserts of Rajasthan.

A few decades ago, the conditions in certain parts of Rajasthan were pitiable and drought-like.  The underground water-levels were extremely low, and there was no accessible drinking water. Women had to walk for 8-9 hours to collect water which forced many families to migrate.

Rajendra Singh came to Alwar village as a practicing Ayurvedic healer but found the village's deep-rooted healthcare problems related to the inaccessibility of water. To solve this problem, Rajendra asked the villagers to help create a sustainable and efficient rainwater harvesting system.

At first, the villagers were apprehensive about this strange man, but slowly and gradually started to trust him. He congregated people from 1000 villages and created more than 11,000 water bodies that have transformed the entire ecosystem of this land.

The water levels have risen to an accessible level, perennially dried rivers have been revived, and agriculture has become a sustainable occupation. The abundance of water and good food reserves has drastically improved people's lifestyles and has made them happier.

It was a thrilling and life-altering experience to document this entire project and to witness what sheer willpower and communal unity can do. Every person that we encountered had in some way or the other contributed to this initiative or was deeply affected by it.

By observing TBS's works so closely, we have learned the intricacy and significance of the groundwater system and how it is paramount to protect it. We got a closer look at how water conservation is established and its in-depth importance in community survival.

As eye-opening as this experience was, we also encountered some thrilling and nerve-wracking incidents. The water conservation system had agitated the entire Mining Mafia in the state, which became a major hurdle for the project. They started harassing the villagers and inflicted life-threatening attacks on them. In one instance, Rajendra Singh was so badly injured that he was in a coma for 20 days!

But the villagers were not intimidated by these attacks. They fought against the mining mafia by filling a PIL to close mining in forest areas and eventually succeeded in it. Their petition influenced the closure of 470 mining sites in Sariska Tiger Reserve, which was a significant blow to the Mining Mafia.

Rajendra Singh's efforts were acknowledged by national as well as international institutes and received numerous accolades. But the most prestigious of them is the Stockholm Water Prize, the highest award in water conservation and protection.

We are very proud of this film which has received many critical acclaims and has been screened in film festivals viz. Ankur Film Festival 2019, The Lift-off Sessions 2019, Prakriti Film Festival 2019, KVIFF 2019, & Woodpecker International Film Festival 2019.

We wish Rajendra Singh and the entire team of Tarun Bharat Sangh good luck and hope that they become an inspiration for the world to conserve and protect water.

 

 

Director: Ankur Didwania

Executive Producer: Ruchika Kedia

Assistant Director: Divy Bhagia

Chief DOP: Hardutt Trivedi

Second Unit DOP: Vashisth Trivedi, Divy Bhagia

Camera Assistant: Aakash

Scriptwriter: Ruchika Kedia

Music Production: Darshan Kataria

Flute: Hemant Dhamne

Editor: Divy Bhagia, Ankur Didwania

Motion Graphics: Nikunj Panchal

Subject Expert: Madhu Menon

Special Thanks: Santosh Sharma (Team of Tarun Bharat Sangh)