To What Extent Has Social Media Facilitated Globalization

We have always are led to believe that social changes take time and bringing about social changes…

The role of social media in the recruitment process

One thing that is omnipresent evidently after God is social media. Only the almighty can compete…

The perils of online branding

Online branding is hailed as an indispensable business strategy, often for a good reason. This…

The importance of Event Marketing

Every global pandemic brings a paradigm shift in the manner in which we think and act. Nonetheless,…

Social Media Marketing

Social Media Management and Social Media Marketing: The Different

It is a complete downturn of judgment from 2019 to 2021. In a small span of 18 months, opinions

Psychology Principles all Designers should know of

When it comes to impressing a human mind, you need to understand how it works. What governs the…

Online Reputation Management

Online Reputation Management – Who Should Use It?

“Revenue is equal to reputation” serves as a myth when it comes to businesses; nonetheless, this…

a-rising – Dr Priti Adani on Women’s Day 2022

On International Women’s Day 2022, the Adani Foundation brings to you stories of impact makers from…

Khel Mahakumbh Official Anthem Song 2022 by Decode Mediacom

Over the decades, Gujarat has remained a centre of attraction for its golden heritage, food and

The Emergence Of Influencer Marketing

There are questions, there are doubts, there are moral issues and there are financial issues. In…

10 Unknown Facts Of Digital Marketing You Must Know!

For a layman, it is easy to assume they are the same . For many, marketing is nothing more than

How Analytical Tools Enhance Marketing Strategies

Evaluation has been a key component of businesses on the onset of economic advents. No economic…

Evolution of Marketing Tools: A Comparative Study

A digital marketing expert with a decade-long experience is a repository of knowledge that is…

Difference between editorials and advertorials

They say, “Every publicity is a good publicity”. It doesn’t matter who said this, but the fact…

The 5 Ps of Marketing

Nowadays, the word “marketing” has found a new significance with the pandemic taking all over our…

Digital PR And Online Reputation Management – How Are They Different

Lately, people have started mixing up Online Reputation Management (ORM) and Digital Public…

How To Safeguard Your Content Against Shadow Banning

Have you ever experienced a sudden drop in your engagement rates or lost a significant chunk of…

What Goes Viral And Why

'Gangnam Style,' 'the Black-Blue dress,' or 'I'm not a cat', remember any of these? Definitely, you…

Why Is It Important To Have A Different Approach For Every Social Media Platform

With more than 3.5 billion active social media users, it is safe to say that social media is now…

The Origin of Social Media

Since its origin in 1979, social media has transformed into a platform used extensively by…

Learnings From The Pioneers

In the ever-evolving branding and advertising realm, it is essential to follow sound advice and…

How Much Is Too Much When It Comes To Content Length And Dissemination

Since the invention of blogging sites in the 1990s, the word count has always remained a...

How Much Is Too Much When It Comes To Creativity

Ever since marketing was recognised as an essential tool, agencies and the creative industry are…

Web Designing Trends To Look Forward To In 2021

Even while people struggled to cope with isolation and an unsocial lifestyle in the past year,…

9 Reasons Why Video Marketing Is The Best Branding Tool

You must’ve heard marketers ranting about how videos have revolutionized their branding strategies…

Building A Robust Brand Loyalty

Globalization had long back set the ball rolling for a market in which the consumer is the king. In…

The Feature And Future Of Marketing: Mobile Marketing

The global nature of the pandemic has seriously damaged the global growth story and has thrown all…

How Are Sales, Marketing And Branding Different And Why Are Agencies So Nit-picky About Their Definitions?

According to the American Marketing Association, “Marketing is the activity, set of institutions,…

8 Amazing Facts About Digital Marketing

As the world is adapting to the digital realm with great enthusiasm, people are discovering new and…

Documenting Narendra Modi Stadium – The World’s Largest Cricket Stadium

Boasting of its astonishing seating capacity of over 1 lakh people, the newly inaugurated Narendra…

Waterman of India – A film on the work and life of Dr Rajendra Singh

Here is the story of a man who brought 1000 villages together to execute his vision of reviving the…

Brand Building: An Analogy Away

While the will to start a company is one’s own, its success depends on the response of the market.…

Content Vs Design

The Age old feud between Copywriters & Designers and How you can resolve them

In a marketing or advertisement agency, copywriters and designers are like two sides of the same…

4 Key elements to improve your brand positioning

While the will to start a company is one’s own, its success depends on the response of the market.…

5 Books That Every Advertising Person Should Read

The advertising world is an intricate web of understanding behavioral psychology and creative…