Who we are
Your Branding Agency Custodians
For numerous and many, a brand is defined just as a name, a term, a design, a symbol or may be just another feature which a consumer can identify with. For some it is also a trait or a good/service that is the brand’s unique selling proposition. However, at Decode Mediacom we believe in curating brands that infuse life into an entity. We believe in designing the emotions that the brand name evokes.
It is indeed disappointing that most people working in the industry mistake a brand merely for its external frills. And more disheartening is the fact that the mere expressions of a brand, such as logos and taglines, products and services become the brand in itself.
With our muse residing in Nature and its aesthetics, it comes naturally to us to establish/build brands as experiences rather than just entities. Interactions with the consumers as well as reinforcement of their beliefs in the brand at every instance is the ultimate act of branding that we as an agency resonate.
At Decode Mediacom, our primary objective is laying a strong foundation that helps brands in becoming the Sun around which the consumers as planets revolve around. From the day we join hands, we embark on a journey of unravelling the brand’s potential to the world and demonstrate the same in our different modes of communication. We help the brands uncover their uniqueness, set them apart from contemporaries and help them define themselves. And this is what we are all about.
The Decode Matrix
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Clarity
The absence of Chinese whispers in our communication chain (decode-client-market) is what brings the much-desired clarity of vision.
Consistency
Owing to our consistent results, we have had no divorces with our clients. All the clients that have associated their names with us have married us for life.
Creativity
The creative urges of our team always manage to break the brackets of conventional thinking and spread out like an untamed line.
What We Do Good
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Transaction
In this era of ever-increasing competition, consistency is a key that is highly undervalued. For brands, partnering with an organization that transacts within the range of predefined modes of operation helps them maintain consistency and achieve their targets. Brand building or brand positioning at this stage is what works wonders. We Decoders assist in building/sustaining a brand’s identity and help them stand ahead of their competitors.
Transition
While we Decoders highly value consistency and sustainability, we also believe that brands, from time to time, need an external force to work as a catalyst to propel them towards a bigger orbit that promises growth and expansion. These timely interventions prevent brands from stagnating, facilitates growth hacking and helps them seamlessly transition into bigger and better brands.
Transformation
Though we firmly believe that a few short leaps, in cumulation, equal the results of a bigger transition, we also believe that timely major shifts are required for a brand to revamp its identity. Restructuring internal organisational structuring also goes a long way in accomplishing this. But more importantly, such shifts realign a brand’s philosophy so as to keep it relevant in the contemporary times. Brands that have enjoyed a fair measure of success in their lifetime’s particularly need such shifts. This calls for, and deserves, the involvement of professional strategists. We, at Decode, take pride in fulfilling such roles that transform brands’ identities.
Company Board
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Ruchika Kedia
Creative Director / Brand Strategist
When it comes to an orchestra performance, the role of a conductor is something that brings out the creative best in all the musicians while curating the symphony. Unleashing the creativity in all the performers ranging from the writers to the video editors is this lady luck of the agency, Ruchika Kedia. With an experience of 12+ years in the industry, she has been the idea maestro jamming over creative ideas & visualization with the team while delivering projects end-to-end.
Ankur Didwania
Managing Director / Communication Strategist
To dream of starting an agency is easy but to make it possible requires altogether another level of risk-taking abilities and foresightedness. Riding the wave of entrepreneurship, surfing through the market waves and diving into the advertising world has been Ankur Didwania. Juggling many hats from being a film-maker to entrepreneur he is also the one responsible for keeping the project-flow intact with his knack for sales and marketing. Nevertheless, he is the face & designed cover of our book.
Decoders
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Achievements
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CELEBRATING THE COURAGE OF GUJARAT POLICE – THE HEROES IN THE TIME OF COVID 19
During the initial weeks of the lockdown, Gujarat Police was doing an exemplary job of keeping people safe. However, we, at Decode Mediacom, felt that they were not getting the respect they deserved. To motivate them and to make people aware of their sacrifices, Decode Mediacom produced a song – Khakhi Tane Salaam. It brought together many popular artists like Aishwarya Majumdar, Nishith Mehta, Kirtidan Gadhvi, Chirag Tripathi, and Aditya Gadhvi, amongst others. The song was an instant hit amongst the masses and garnered over a million views within 12 hours of its release. The accolades we gained prompted us to initiate similar endeavors.
CELEBRATING THE COURAGE OF GUJARAT POLICE – THE HEROES IN THE TIME OF COVID 19
During the initial weeks of the lockdown, Gujarat Police was doing an exemplary job of keeping people safe. However, we, at Decode Mediacom, felt that they were not getting the respect they deserved. To motivate them and to make people aware of their sacrifices, Decode Mediacom produced a song – Khakhi Tane Salaam. It brought together many popular artists like Aishwarya Majumdar, Nishith Mehta, Kirtidan Gadhvi, Chirag Tripathi, and Aditya Gadhvi, amongst others. The song was an instant hit amongst the masses and garnered over a million views within 12 hours of its release. The accolades we gained prompted us to initiate similar endeavors.
SALUTING THE SPIRIT OF A SELF-RELIANT GUJARAT THROUGH A MUSICAL – ATMANIRBHAI CHHE GUJARATI
During the COVID19 pandemic and the subsequent lockdown, the spirit of the people was generally low. To elevate their morale and to encourage the people, Honourable PM Shri Narendra Modi encouraged people to become ‘Atmanirbhar’ or Self-Reliant. To further help spread this sentiment and to help people of Gujarat feel motivated, Decode Mediacom produced a musical ‘Atmanirbhar Chhe Gujarati.' The song was highly appreciated by Honourable CM of Gujarat Shri Vijaybhai Rupani, who shared the song from his social media handles. The song was an instant hit, not only with the people of Gujarat, but other states as well, and was viewed and liked by thousands.
NARRATING A STORY OF PASSION AND LOVE FOR MOTHER EARTH - JADAV PAYENG, THE FOREST MAN OF INDIA
When we stumbled over the fascinating story of Jadav Payeng, we, at Decode, felt the need to document his life and work and make a documentary on it. While the subject of our documentary, The Forestman of India, has been decorated with a Padma Shri Award, our film gained accolades at prestigious film festivals like ‘Quotes From Earth' festival (a collaboration of Toxic Link and India International Centre, New Delhi) and at Woodpecker Film Festival. It was also telecast at ProSieben, a popular German television network, and has been shared extensively on social media platforms and video blogging sites. On YouTube, it has received over 2 million views.
NARRATING A STORY OF PASSION AND LOVE FOR MOTHER EARTH - JADAV PAYENG, THE FOREST MAN OF INDIA
When we stumbled over the fascinating story of Jadav Payeng, we, at Decode, felt the need to document his life and work and make a documentary on it. While the subject of our documentary, The Forestman of India, has been decorated with a Padma Shri Award, our film gained accolades at prestigious film festivals like ‘Quotes From Earth' festival (a collaboration of Toxic Link and India International Centre, New Delhi) and at Woodpecker Film Festival. It was also telecast at ProSieben, a popular German television network, and has been shared extensively on social media platforms and video blogging sites. On YouTube, it has received over 2 million views.
40 FILMS, 40 LOCATIONS, 30 DAYS, 17 STATES, 3 TEAMS & 1 MISSION
To cover the work of grassroots innovators, 40 films were shot across 17 Indian States. The catch here was shooting and editing them within a span of 28 days. These films, promoted by the National Innovation Foundation (Ahmedabad), featured people from remote areas who had done some extraordinary work and were being considered for the Padma Shri award. To accomplish the task, our crews had to surpass location and language barriers, amongst many others. Decode takes pride in the fact that we accomplished the task in a stipulated time. These films were screened for the President of India and have gained us many honors across video blogging sites.
CHRONICLING A JOURNEY OF DEVELOPMENT, EMPOWERMENT, AND SUSTENANCE - AGA KHAN FOUNDATION
A film was made by Decode Mediacom for Agha Khan Foundation (AKF). It chronicled the work done by AKF in the rural areas of Gujarat, Rajasthan and Madhya Pradesh, to uplift the people and elevate their standard of living. AKF has done tremendous work in these regions by empowering women, helping people gain sustainable livelihoods, and helping these areas become self-reliant. For Decode Mediacom, it was an honor to interact with the foundation and work with them. It was also a matter of great pride that the film was nominated by the European Union as one of the best films from India on Development Communication.
CHRONICLING A JOURNEY OF DEVELOPMENT, EMPOWERMENT, AND SUSTENANCE - AGA KHAN FOUNDATION
A film was made by Decode Mediacom for Agha Khan Foundation (AKF). It chronicled the work done by AKF in the rural areas of Gujarat, Rajasthan and Madhya Pradesh, to uplift the people and elevate their standard of living. AKF has done tremendous work in these regions by empowering women, helping people gain sustainable livelihoods, and helping these areas become self-reliant. For Decode Mediacom, it was an honor to interact with the foundation and work with them. It was also a matter of great pride that the film was nominated by the European Union as one of the best films from India on Development Communication.
ILLUSTRATING THE STORY OF ‘WATERMAN OF INDIA’ WHO PAINTED THE DESERT INTO SHADES OF BLUE
Decode Mediacom dedicated the year 2015 for promoting the issue of water management. Amongst many other initiatives like social media campaigns, we made a film on the 'Waterman of India' - Shri Rajendra Singh of Rajasthan. The film illustrated his life, his work and his struggles, and the impact he has had in the region. The love and acceptance that he earned with great difficulty was another aspect that the film showcased. This film has received a lot of critical acclaims and has been screened in film festivals viz. Ankur Film Festival 2019, The Lift-off Sessions 2019, Prakriti Film Festival 2019, KVIFF 2019, & Woodpecker International Film Festival 2019.
DOCUMENTING HUMANITY'S BATTLE AGAINST THE NATURAL DISASTER - UNICEF
A film was made for the Government of Rajasthan, Unicef, and Agha Khan Development Network on the disaster management operations that were carried out during the floods in Rajasthan. The film was made a few months after the disaster created havoc in the lives of people. As a result, our work relied heavily on the footage that people had recorded on their mobile phones. Nevertheless, the film accomplished its purpose of documenting the period, the effect that the disaster had on people's lives, and their struggles of rehabilitation. The film also illustrated the efforts that were put by various entities.
DOCUMENTING HUMANITY'S BATTLE AGAINST THE NATURAL DISASTER - UNICEF
A film was made for the Government of Rajasthan, Unicef, and Agha Khan Development Network on the disaster management operations that were carried out during the floods in Rajasthan. The film was made a few months after the disaster created havoc in the lives of people. As a result, our work relied heavily on the footage that people had recorded on their mobile phones. Nevertheless, the film accomplished its purpose of documenting the period, the effect that the disaster had on people's lives, and their struggles of rehabilitation. The film also illustrated the efforts that were put by various entities.
