Overview
Just Dogs is India’s largest specialty retailer of solutions and services for the lifetime needs of pets. They offer a myriad range of pet foods, products and cosmetics while also providing services like training, grooming and boarding.
Project
We collaborated with Just Dogs for a varied range of products and services. But the first project we undertook was to create a television commercial for them. The commercial intended to convey the warm and caring hospitality at Just Dogs, making it the happiest place for dogs.
Even though the commercial was well received by the client and viewers, it was quite a difficult task to pull as shooting with dogs can be really tricky. But nonetheless, we were able to take some really beautiful shots and made this video.
We were also commissioned to design a couple of products for them. From cosmetic packages and snack ranges to brochures and catalogues, we tried to show their passion and love for dogs with each design that we made.
For their social media marketing, we went with an angle to educate people about the vast realm of dogs. With campaigns like #KnowYourBreed, #DidYouKnow and #ILoveJustDogs, we introduced people to the various kinds of dog breed and their unique traits. We also conducted few contests and give aways on Instagram (like post a photo with your dog) to increase the traction and lead generation.
It was an interesting endeavor to have worked with them and so many adorable dogs. We hope that their benign acts help to shape a better world.