As the world is adapting to the digital realm with great enthusiasm, people are discovering new and enticing ways to conquer this uncharted domain. And digital marketing is their canvas. From finding important and useful information to just killing time, the digital world has become so intertwined with our actual world that it is hard to tell both apart.

With the number of accomplishments that digital marketing has made, it is hard to believe that it has merely been two decades since its inception. Though we are all aware of the transformation this has brought about, the following numbers don’t fail to astonish us!

The average first-page result on Google contains 1,890 words.

Did you ever imagine this? It certainly doesn’t feel this way when we quickly glance through the results! But this is another reason that brands should invest their resources for better SEO, lest, their identity is lost in the crowd!

Google attracts 96% smartphone traffic and 94% organic traffic

Even though we have tons of search engines, like Yahoo, Bing, Yandex, and lots more, the one that people end up going to first is, undoubtedly, Google. With its unfathomably gigantic library and having acquired the majority of the social media apps, a person can fulfill all his/her digital needs with Google. So, why would they go anywhere else?

Link building is the most difficult aspect of SEO

According to the latest research by the SEO Tribunal, 65% of the marketers believe that link building is the hardest task in digital marketing. Link building plays an important role in driving organic traffic via search engines, especially in competitive industries. However, unethical practices by Black-hat marketers and spammers have greatly tarnished the reputation of people who specialise in SEO marketing.

The average attention span for humans is 8 seconds

The average attention span of a consumer is 8 seconds which is one second less than the attention span of a goldfish! According to a recent study conducted by the Technical University of Denmark, it is suggested that the cause for this narrowing attention span is the abundance of information that is presented to us. Along with that, the newly adopted mobile phone layout encourages people to scroll through content faster.

Online videos will make up more than 82% of all consumer internet traffic by 2022

A study conducted by Cisco predicts that by 2022, online videos will make up more than 82% of consumer internet traffic, along with business internet video traffic being 70% of total business internet traffic. The study also elicited that 3 trillion minutes of video content will cross the internet each month in 2021, which is equivalent to 1 million minutes of video being streamed or downloaded every second!

Truly, the time of video content seems nigh.

Viewers retain 58% of what they see but only 10% of what they read

It is a known fact that videos and images have a high conversion rate. But who knew that the difference would be this drastic! This effect can be all the more evident with videos. The increase in click-through rate is experienced to be 96% higher with videos. Videos are shared 1200% more than textual content, and they also increase your organic traffic by 157%.

Hence, one needs to maintain a balance between text based content (which works wonders for SEO) and video content (which has high retainer value with the audience).

There are currently over 4.9 billion active internet users

That is an astonishing number! With the world population at about 8 billion, that means around 62% of the world’s population consists of active internet users. Moreover, the growth rate of active internet users is calculated at 7.4%, which is seven times faster than the total population’s growth rate. So if one still thinks that traditional marketing is enough, one is delusional!

Globally, e-commerce sales amount to around $4.5 trillion every year

Online shopping is considered to be the most popular online activity around the world. The global retail sales were projected at $25.04 trillion. That means global e-commerce sales contribute to about 18% of global sales. It is estimated that this sales contribution will increase to around $6.5 trillion by 2023.

There are many who get intimidated by these facts and think it has become difficult to stand out and create a niche identity. However, the growing digitisation of our lives also provide a unique opportunity to reach out to a particular segment of audience and connect with them. It gives them an opportunity to shape their own narrative. The prime demonstration of this fact is presented by the increasing reach of influencers, a career that hardly existed a decade ago! Moreover, given these facts, staying out of the loop would be suicidal for a brand!

For Brands that are yet to step into the digital realm and for brands that need a thrust into a new tangent, Decode Mediacom offers its services. We house an astute, creative, and experienced digital marketing team that can help you improve and enhance your social media presence.