‘If your business is not the internet, your business will be out of business.’

After the first wave of the internet, now known as Web 1.0, the term Digital Marketing was coined. This was in the early 1990s. But it was only with the advent of Web 2.0, a more interactive version of the internet, that really put Digital Marketing on the map. Web 2.0 paved the way for the innovation of social media platforms and digital marketing hasn’t stopped evolving since.

A generation that lived to experience the third phase of the internet (Web 3.0) emerged and evolved in its life span, need not be given an introduction to digital marketing; an advent that took the internet by storm since the latter part of the ‘90s, and has further expanded since then.

In essence, Digital Marketing encompasses any kind of marketing occurring through the channel of the internet. Whether it is through social media, search engines, or websites, anything and everything that comes under the virtual domain, is what constitutes Digital Marketing.

What simply began as a clickable banner with some text that the users could interact with, has now evolved into one of the main mediums of marketing, and has still not reached its full potential, aggressively overpowering the traditional marketing industry.

DECODE MEDIACOM being incorporated around the time when digital marketing was gaining a foothold in the commercial space, we understand how vital it is for the building of a brand, having witnessed it evolve and grow alongside it. Nurturing a team of writers, designers, video editors, web developers and more, and led by founders that are well-accomplished in the field of advertising and marketing, DECODE MEDIACOM is the key you need for the perfect marketing solutions, addressing all your advertising needs.

Facts:

  • The total number of social media users across all platforms amounted to a whopping 3.96 billion, as of January 2022.
  • The time that adults spend on social media has climbed up to 95 minutes per day, which is the highest recorded time till date.
  • Search Engines are the first stop for 68% of online experiences
  • For 75% of users, an online search ends at the first page of search results
  • PPC returns $2 for every $1 spent—resulting in a 200% ROI rate.
  • 49% of businesses say that organic search brings them the best marketing ROI.
  • Email marketing returns $36 for every $1 spent.

Decode Mediacom:

Due to being founded and established in the modern era, when digital marketing had become an aspect that was impossible to ignore in the process of conceptualising and developing a brand identity, Decode had to keep up with the growing market trends. Being a company that was involved in the field of content creation and video marketing, this was a natural extension to us, which we included in our integrated solutions.

Currently being a service that we honed over the period of 13 years, Digital Marketing has become one of our greatest strengths. Owing to the experience and expertise gained from those many years, we, as an agency, have grown to be well-versed in not only understanding what a brand needs to strengthen its online presence, but also in creating the material required. Whether that is social media marketing, search engine optimization, advertisements through websites, or others such as email or affiliate marketing, we are equipped with the knowledge and resources needed to provide what will give your brand’s online identity the required boost.

Updating on market trends, algorithms
A team of video editors, graphic designers, and content writers
A studio furnished with the amenities and technologies required to create

USPs: Infrastructure

  • A studio furnished with the amenities required to elevate creativity levels and deliver only the best results
  • Equipped with state-of-the-art technologies
  • A team consisting of an array of professionals – video editors, graphic designers, content writers, web developers and more

Digital Marketing Services:

Value-added Services:

“The Internet is becoming a town square for the global village of tomorrow.”

Time constantly marches forward, with which humanity also keeps evolving, taking great strides in various fields of work. It is no different when it comes to marketing. The traditional forms are being overpowered with the digital mediums, dynamically changing the industry’s way of working. The digital marketing industry further evolved to the point where currently marketing can be done through any digital platform, space or service.

Being a capable marketeer in today’s era, means to have a thorough understanding and knowledge in these aspects, as well as having the tools and resources necessary to execute the plans in the best possible ways. Many marketers tend to, over time, gradually establish their expertise in one, or a few areas of marketing. However, Decode, as an agency, has grown to be fluent in the evolving mediums of marketing. We have had innumerable opportunities to work with experts and visionaries, that are established in their respective field/industry, that enabled us to improve our skill set, gain the required experience, and build our workspace in respect to staff and resources. This has led us to evolve into an entity that demonstrates an expertise in the pivotal arenas of digital marketing.

The most pivotal aspect is the subject matter to be advertised. Whether it’s content, media, or design, we offer a versatile range of solutions that will suit your brand the best. Content marketing is integral to digital marketing, no matter the medium. At decode, we can produce original content. Our team of content writers is equipped to deliver content in the required form, type, tone, or size, as per when and how it’s needed. Along with content marketing, our team also consists of graphic designing and video production experts, endowed with the creative flair and skills necessary to deliver engaging content for aspects such as Video Marketing, Campaign Marketing, Event Marketing, etc.

Aside from being able to curate, we also are well-versed in being able to market, knowing what the brand will need and how to execute the same. Whether it’s platform-specific, like Email Marketing, Quora Marketing, Linked-In Marketing or on social media, or promotion through a second party, such as Influencer marketing, or Affiliate marketing, our team of branding experts is adept and accomplished at procuring the requisite elements.

USPs:

Brand Audit

We understand that each brand is unique in nature, having different needs to be fulfilled in different ways. To help the brand elevate its value and to maximise its reach, it is extremely important to have the correct understanding of the Brand’s standing. This is accomplished by Auditing a brand. The process benefits the clients by giving an array of insights, ranging from the brand’s identity, reach and impression in the market, the quality, size and nature of the customer base, and the level of the competition and where the brand stands in comparison. This step precedes the actual branding, advertising and marketing processes. Equipped with such pivotal and prevalent data, we curate material that best suits the brands needs and help the brand hit its targets.

Strategy

It is not only important to be equipped with the knowledge, tools, and resources necessary, but also how they are used, the method that is applied. At Decode, rather than having a standard plan-of-action and moulding every project according to it, we believe in applying the theoretical and practical knowledge gained from years of experience and application to come up with a formula that will focus on filling the lacunas in the brand’s advertising journey. We put great importance in involving the timeless principles of advertising and marketing that are cherry-picked by experts in the field. This is a part of the process of creating a strategy for the brand, in order to ensure the desired results.

Original Content

“Content is the atomic particle of all digital marketing.”
From Social Media Marketing to Search Engine Optimisation, content is a tool that is applied everywhere to gain engagement, growth, or reach. Here, at Decode, we realise this significance of content and put great emphasis on the same. We have the capacity of creating the content necessary that is free of plagiarism, being equipped with the right human resources, acumen and the resources necessary for the same. Whatever the scale of the project, we deploy subject-specific experts who conduct an in-depth research to be able to have an accurate understanding of the market and device solutions that would be best suited to the needs of the endeavour.

Up-to-date with the market trends

No matter the medium used to market your brand, whether its traditional or digital, a deep insight into ongoing trends is a pivotal factor in producing content that is attractive and effective. Being equipped with this knowledge one can have a better understanding of what works best in the current time period, as well as with the intended target audience. As to why, we promote being up-to-date with the evolving trends, which better aids us in curating content that performs better in garnering attention as well as with resonating with the audience.

Analytical framework

It is well established that in order to come up with an efficient and lucrative marketing strategy for a brand, a comprehensive understanding of where it stands in the market in terms of growth, reach, popularity and competition is needed. Thereby, it becomes equally important for a marketing agency to be qualified to procure such kinds of data, and to be well versed in techniques and methods that produce authentic and accurate information. Decode, as an agency, strives to ensure that this standard is achieved for every project we undertake. We are furnished with the expertise and resources required to employ scientific methods such as sentiment analysis, social listening, brand audit, etc., as per the need. In this way, we guarantee to do what is required and craft what the brand needs.

Discipline

Having worked in this industry for over a decade, we understand how vital of an aspect it is to practise consistency and discipline in this line of work, especially in the field/medium of digital marketing. Digital marketing has plenty of areas where applications of these qualities are not just ethical, but also mandatory; areas like content, analytics, algorithms, performance, etc., need consistent monitoring, constant reviewing and updating to ensure the brand's strategies remain updated. Possessing a hard-driven team that works round-the-clock, we, at Decode, are equipped to practise equal discipline in these regards to ensure that we deliver only the best results to our clients.

Customised Packages

Just as how the concept of 'One Size Fits All' fails to work when it comes to clothing, it is no different when it comes to the field of marketing. Each entity is different. Each brand differs from the other in terms of the industry, target audience, budget, business model (B2B or B2C), strengths, weaknesses, etc. Each brand's advertising and marketing requirements will also differ in such a scenario. Having an astute understanding of the same, we aim to produce what will suit your brand's unique structure and satisfies its individual needs. We offer a strategized and customised plan as per your budget, vision and demands, that will aid your brand the best.

Bottom-Top approach

At Decode, we realise that the industry we are involved in requires the people to be knowledgeable in a variety of subject matters, and for them to be savvy regarding technical aspects, related to advertising and marketing. The blend of these elements is what results in the creation of what the client requires. In such a meticulous process, what can aid the most is being guided by experts, in every step of the way. This is what we are equipped with, with our founders proactively participating in all the areas of preparation, providing us with guidance, or feedback, wherever and whenever required. As a result, all the entities of our organisation partake in each process in a project, resulting in a smooth workflow and an efficient transition from planning to execution.

Process:

Conceptualisation and Ideation

This is where the creative process is initiated, where our teams are briefed about the brand, the industry it caters to, its targets and requirements; along with the client’s vision and specifics. Here is where it is discussed and decided as to what all mediums of digital marketing is needed in creating the brand’s digital presence, and bridging the gaps in the existing system. A basic blueprint is drafted, which is showcased in a presentable format to the client for reviews and feedback, after which it is worked ahead upon.

Research /Understanding Shadow Brands

This is the phase where after receiving the brief of the brand, the teams delve into researching the brand, to be better equipped to create content for the same. Here is where a deep analysis is conducted using processes such as brand audit, to understand the brand’s position in the industry. Another key aspect that is looked into and studied is the industry itself, the prevailing names in the same, their marketing and advertising strategies, etc., in order to understand what tactics work best in the sector that the brand belongs to, which helps in strategising more effectively and efficiently.

Understanding Target audience

No matter how much a brand is polished or beautified, if it is not rightly catering to its target audience or reaching out to them efficiently, it is doomed for. It is a vital step to find out your target demographic and understand the target audience, what exists and what is to be acquired. This is carried out in this phase. The analytical data pertaining to the consumer demographic is acquired using a range of tools, ranging from the analytics provided by social media platforms to using services like Google analytics, which provides the staff with the required data through which the customer base can be better understood and tend to.

SEO - keyword generation and optimising the website for keywords

When it comes to SEO, one of the key aspects included in the process of optimising a website for search engines, is keywords. Keywords refer to the search terms/queries connected to the brand, industry, or what it offers (product/service); what people type into the search engine to look for the same. It not only aids in generating leads and directing traffic to the website, but also helps in understanding the target audience better and writing content accordingly.

In this phase, keywords are first collected, sorted and prioritised through the procedure of keyword generation. Once the keywords are obtained, they are strategically included in the website through areas such as content, media, links, site structure, URLs, etc. Through this process, the website is optimised for the same.

Content creation (social media posts, videos, emails, blogs)

At this phase of the process, the creation of the content required takes place, as per how it was decided and strategize for the brand; ranging from social media posts, blogs, videos, emails, scripts, etc. Content is curated and designed as per each platform's requirements, keeping in mind aspects such as creating on relevant topics/topicals, inclusion of keywords and hashtags, editing its tone as per need, whether its informative or creative/engaging, making it of the size required, whether it's a one-liner caption to a 300-word blog, among other such things. All in all, the content is curated ensuring that the specific needs of the project and the expectations of a client are fulfilled.

Content dissemination

Efficient and Effective promotion of the content is just as significant as creating it as per the requirements. In this step, the curated content is advertised and promoted in order for it to reach a wide range of potential customers. This is achieved through a variety of methods of distribution, organic in nature, ranging from social media platforms, websites, word-of-mouth, links, etc. Here, the content is ensured to be promoted in a way that it reaches the target audience, and meets the goals that are set.

Content Boosting

Often, the need arises for the brand to further increase its numbers, in terms of reach, and growth. This can be achieved through the process of content boosting, a method of inorganic promotion. Firstly, as per the brand's analytics, algorithms, and the respective platform's limitations, a strategy is framed regarding which aspects of the same require boosting, and in what ways. From here, content is curated that is suitable for boosting, which then is boosted. This process aids in giving the brand advertising the needed push, resulting in reaching a broader audience base and a larger exposure.

Continual Updation

This step is concerned with aspects of digital marketing that require constant updation and upgradation. For example, an online presence is not just established by simply setting up an account on a platform, or by optimising the website at the beginning/once. Consistent work is required for several factors such as gaining new customers, retaining existing ones, increasing the brand reach, visibility, awareness, and so on. No matter the platform, whether it's a social media post or a website, it is a vital step to revisit it from time to time, to stay relevant. It further aids in redirecting the marketing approach so that the brand constantly evolves towards the right direction, targeting the right aspects.

Monitoring & Analysis

This is another step in the process that is repeatedly done over the course of time. This is where the performance of the advertising or marketing strategy is evaluated and examined thoroughly, using either the manual approach, or tools that provide the required analytical data. It is monitored as to how it is doing, and the results it has brought. Customer feedback is a very essential step that can aid in highlighting where the brand needs more work, and what has worked well. This will enable the process of understanding how to improve the results, and in a greater scale, how to enhance the brand holistically.

Want to get digital marketing made for your company, get in touch with us now.

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