You must’ve heard marketers ranting about how videos have revolutionized their branding strategies or how they have drastically increased their conversion rate overnight with the help of a few videos. But, what exactly is the appeal of videos which makes it so easy to influence your customers? Why is it such an excellent branding tool?

Here are a few reasons that will help you answer this question.

Videos boost conversions and sales

Videos can increase your conversion rate by a staggering 80%. That is because visuals have always been a great medium for receiving information and boosting engagement. Many reports have also shown that 74% of people who have seen an explanatory video end up buying that product.

Videos have a great ROI

Even though videos are considered the most expensive mode of content creation, they provide astonishing returns. Videos have proven to consistently increase company revenue by 49%. Sounds too good to be true? Well, believe it.

Video engages even the laziest buyers

A lot of people are too lazy to read a blog and dig deep into a service or a product. They want to see their features in action and evaluate their visual attraction. And what better way to do that than by sharing videos?

Rank higher in search engines

Videos help you to rank higher on the search engine results. That’s because videos increase the visitor’s time duration that is spent on your website, which signals the search engines that your website provides good content. Statistically speaking, you are 53 times more likely to end up higher on Google searches if your website has good video content.

Higher Retention Value

Visuals provide better retention than words. It is a scientifically proven fact that most humans are better visual learners. Hence, if you post more videos, it is more likely that people will remember your product/service even after they have finished consuming the content.

An extra edge over the competitors

Marketing is a booming market, with numerous agencies having crowded the market. To rise above this competition, you need to have a strategy that can direct your consumer’s attention towards your product/service. And videos can be an exceptional tool that help accomplish this.

Builds trust

The very foundation of content marketing is building trust amongst your customers and creating long-term relationships. Videos help in creating a more inter-personal relationship with your customers and gives them higher confidence in buying your product. It also helps in humanizing your company.

Videos can explain everything

The most complex and absurd concepts can be easily explained through infographics. Even educational institutes have started to extensively use them as a teaching medium. Similarly, your audience is also looking for a good explanatory video to better understand your product/service. It has been recorded that 98% of users chose to watch a video to learn more about a product/service.

Videos appeal to mobile users

The advent of smartphones has made watching videos easier and possible on the go. And since then, people prefer consuming video content rather than reading long texts.

These factors cumulatively enhance the appeal of videos and explain why people are so drawn towards them. Hence, if you want a fool-proof and highly effective branding strategy, remember to add lots of videos in it.

Until next time, when we DECODE yet another integral aspect of marketing.