How Are Sales, Marketing And Branding Different And Why Are Agencies So Nit-picky About Their Definitions?


According to the American Marketing Association, “Marketing is the activity, set of institutions, and processes for creating, communicating, delivering, and exchanging offerings that have value for customers, clients, partners, and society at large.”

Marketing is basically a method or process of informing people about your product/service, which can attract potential customers and incentivize sales. It can either be extremely targeted, like what we observe on social media platforms, or it could be indirect and done in hopes of ‘netting’ the right people, like billboards.


Branding is the process of defining and giving an identity to your company. It is about who you are and how you portray yourself to the world.

In this extremely competitive market, your brand story is one of the most powerful instruments that can help you rise above your competition and attract customers. Branding also connotes understanding the needs of your customers and showing how you can fulfill those needs.

Often a company’s marketing and sales strategy are constructed to improve its brand identity


Sales is what all your strategies and efforts boil down to. Sales is the method where you solely concentrate on converting your potential audience into customers and strategies to increase the company’s income.

While many people see it as the final step of a marketing process, sales is embedded in each and every aspect of the company. From branding strategies to employment schemes, each activity that a company performs is intended to increase sales.

How do all these go hand-in-hand?

Now, ask yourself these questions:

  • Can a company effectively publicize or sell its products without an identity?
  • Is there any purpose to marketing if a company has no identity or doesn’t wish to sell its products?
  • Are simple and traditional methods of selling door-to-door still effective?

If you have concluded that the answer to these questions is ‘no’, then, you’ve understood the crux of these concepts.

Branding, marketing, and sales are concepts that are intertwined within themselves and influence each other. They leverage the success of a company when employed in a synergetic and comprehensive manner.

Then why should one go through the tedious process of distinguishing them? That is because each of these concepts work on a different principle and contribute towards a specific property of the company’s goal. Moreover, it helps to compartmentalize the elaborate process and create strategies that comprehensively increase the company’s standing.

At Decode Mediacom, we understand the necessity of creating an integrated strategy that provides coherent results. Our comprehensive approach works on brand building, as well as providing optimal marketing performance which can increase your sales.

Partnering with us will help your brand evolve!