The Age old feud between Copywriters & Designers and How you can resolve them

In a marketing or advertising agency, copywriters and designers are two sides of a coin. They jointly come up with advertisements and social media posts.

In a marketing or advertising agency, copywriters and designers are like two sides of the same coin. They collaboratively come up with advertisements and social media posts that are quintessential for propagating and increasing the sales of your goods or services. But, unfortunately, these content creators are often found quarrelling amongst each other.

While designers find it difficult to work with long and wordy texts, writers get irritated when designers ask to compromise on texts to fit their creatives. And, often, this becomes the main reason for delays in submissions and a long email from client expressing their dissatisfaction. 

If only these changes could be made in a few seconds, there would not have been a reason to write this blog. But, unfortunately, both the designers and writers have gone through extensive filtration and re-editing of ideas to come up with their respective works.

 It is important to realize that the collaborated efforts of both are necessary to bring out a coherent and effective creatives.  A text fails to convey the message if the creative designed does not elicit the essence of it, or, a design can’t appeal to your viewers if the copy is not meaningful.

To help you tackle such a situation at your office, here are a few ways by which you can improve the relation between your designers and copywriters:

First and foremost thing – COMMUNICATE:

The misunderstandings that might arise between the two content creators are understandable as both have distinct ways of thinking. Writers are more concerned about the word choices and verbal expression of their ideas, whereas, designers think about the visual appeal of the final creative. Sometimes designers fail to understand what a copy is trying to convey and sometimes writers cannot comprehend why their texts are too long to fit.

To bridge this gap of misunderstanding, both need to meet at the middle. Rather than imposing each others’ ideas, you should work towards making each other understand their professional view point.

Moreover, how you communicate also makes a big difference. Rather than making statements that have no room for suggestions and honest opinions, you should use statements like ‘I think it will be better if…’ or ‘In my suggestion…’.

Learn to compromise:

Problems in a creative arise because either the design is not appropriate or the copy does not match the layout. Many a times, both of them can be individually impressive but they just don’t go along very well. In such situations, rather than sticking to your egos and clashing amongst each other, you should learn to compromise.

It is best to have an unbiased authority above the two who can evaluate the design and copy after weighing priorities and end user experience.

The main focus should be on the CLIENT:

Sometimes, writers and designers are caught in a feud of creativity and forget about the end user, a.k.a. the client. Often, creators get emotionally invested into their creations and are stubborn to inculcate changes.

What stands above your individual priorities is what the client wants. Hence, it is best to keep them in the loop and update them on write-ups and designs as they are created. Let them be the tie breakers of what goes and what doesn’t, since they are the end users.

While we have solved one problem that you might face in an office, if you are willing to DECODE more such conundrums, check out our website.

Advertising Agency

Advertising Agency