“A brand is no longer what we tell it is – it is what consumers tell each other it is.” – This saying puts into words the change that was brought into the realm of marketing through the advent of the interactive version of the internet. The reach of a negative opinion of a customer is not just limited to its closest kin, or at most, the customer service, anymore. The internet’s invention enabled a stronger influence of the customer’s reviews by giving it a platform where it’ll be directly showcased at the expense of the business. Customers trust customers, which is as to why it is vital to take care of the same. This is where Online Reputation Management comes into play. A service offered by us, it refers to the process of keeping in check the brand’s online image, managing any negative developments by taking proper actions towards it and simultaneously working on it to improve the same. Whether that comes in the form of replying to a bad review, or monitoring the comments of a post, managing any crisis that took place, among other things. We ensure to take the right steps for the brand, by referring to procedures such as social listening, social audit, etc., depending on the platform that the brand is active on. We also ensure maximum efficiency on managing the online reputation by applying the procedure suitable for the platform used. For instance, if we are maintaining a brand’s twitter handle, we will use methods like sentiment analysis that work effectively. In this way, we provide you with an easier and more efficient way for you to manage your brand online.

For a brand’s online identity, it is not only important to maintain the online image, but is also equally important to increase the brand’s digital presence, and to continually expand its reach. The process of Digital PR makes this possible. A Digital PR agency strategies on expanding the reach of the brand’s marketing to fulfil the aim of broadening its audience. It works on increasing your brand’s visibility through methods such as content marketing, influencer and affiliate marketing, networking, display advertising, among other such methods, which ultimately optimises your digital presence. We facilitate the process of our clientele receiving Digital PR by providing the necessary resources and connections.