The dawn of the internet paved the way for a vast directory of data being accessible to everyone. So big, in fact, that it was a time-consuming process to locate what you needed, having to go through hoards of information. What ensued after this as a solution to the problem, was the creation of the search engine. Now, one cannot imagine the notion of the internet without the existence of the same. The prevalence of search engines exists ever so strongly, with it being responsible for generating 93% of the total web traffic. In such a scenario, it is impossible to ignore the role it plays in the field of digital marketing.

It is an inseparable part in the process of establishing your brand’s digital presence. For the majority of us, whenever a question, or a doubt raises in our heads, the very first reaction to it is the phrase ‘Google It!’ Whenever a query, curiosity, need or a requirement arises, the first instinct is directed towards search engines. During the time when the internet was still evolving and gaining a stronghold, there were only few groups of people fortunate enough to explore and experience the same. However, fast forward to the time when Web 2.0 came into play, during which many more individuals were driven towards the virtual space, brands began establishing themselves digitally, since it had become an essential step to achieve brand growth. As a result, from a limited amount of options it reached to the point where there were multitudes of the same, on any subject matter. Now being offered with a variety of options, it is a natural step for an individual to end up going for a choice that appeared at the top of the results. Due to this series of developments, a race erupted among the marketeers to bring their brand to the top to increase the possibility of gaining traffic to the maximum. This is how Search Engine Optimisation became a key element. It is a procedure in which a variety of measures are taken in order to have your website crawl up the results, using which one can generate impressive traffic. It is mainly divided into three categories: On-page SEO, Off-page SEO, and Technical SEO. On-page SEO includes techniques, such as use of keywords, meta content, header tags, creating engaging content, consistently updating on time, etc., that tweak the content on the site to increase rankings. Off-page SEO refers to techniques that apply on references and mentions from other sites, which include methods like backlinking that elevates your site’s relevancy for the search engines. While Technical SEO refers to techniques that focus on the technical aspects, that apply to the back-end of the website. Aspects that include the page speed, site structure, structured data, sitemaps, indexation, etc., that cater to the search engines’ technology in a way that it gets selected when the engines are discovering and processing the data to be shown. Expertise on this is what we offer!

Along with Search Engine Optimisation, advertisements also play a huge role in attracting traffic to your digital establishment. One of such advertising models included in our integrated solutions is Pay-Per-Click. The way it works is that your brand’s advertisements are run on different platforms, and when someone is navigated to your website through the advertisement, you pay the platform, a.k.a the publisher. So, with each click on the advertisement link, more and more individuals get aware of your brand, creating a noise. To achieve it, not only do the ads need to be creative, but also the places where they are advertised should be either relevant, or important. This is what we are capable of delivering.