Irrelevant to being an organisation of any kind, be it pertaining to a particular business, government or non-profit, each and every brand will have an intended target demographic to cater to, in order for it to yield lucrative returns. It is a vital aspect to be considered, as it allows the brand to grow traction more quickly and effectively. This is made easier through the advent of social media, since it enables accessibility and easy reach to the desired audience. It not just directs the brand’s reach to the right kind of people, but also to a large number of people, with comparatively fewer financial investments. Alongside these benefits, social media marketing in general promotes brand awareness, and allows the brand to directly engage with existing as well as potential customers. An ad or a post formulated using the right marketing strategy, along with keeping the social trends and the rules of the particular platform in mind, can phenomenally aid in garnering major attention and audience. This is where Decode steps in.

Specialising in forging a digital identity for a brand, us, DECODERS understand how much of a significant step Social Media Marketing is for the same. We have cracked the code to social media and how to use it to your brand’s benefit, having the knack to understand that each platform has a different pattern, algorithm, set of rules, that it works on owing to which each has to be approached differently. For instance, LinkedIn, a social networking site that predominantly aids in building B2B connections. It provides an array of solutions to develop your brand following and connect with like-minded individuals, which we have learnt to use effectively. To efficiently grow on this platform, one needs to opt for techniques such as generating leads, creating engaging content, optimising the profile for the search results, developing business relationships, expanding the network, etc. However, when it comes to a different platform, such as Instagram, growth is received through a different set of procedures; ranging from, creating engaging content based on what’s trending, creating content in different formats (posts, reels, IGTV), keeping the account active through frequent posting, engaging with the audience frequently, usage of hashtags to reach to the interested audience, etc.

Alongside having the sagacity to understand what needs to be put where, we are also equipped with the resources and the creative flair to develop content that will deliver. Whether it is promotions or ads, or having an understanding on how mobile marketing and analytics work, we also adopt a dynamic approach that helps us keep redirecting our actions as per the needs and the trends. All in all, we fortify your audience’s loyalty through content that is engaging, fun and impactful.