Brand Building: An Analogy Away

While the will to start a company is one’s own, its success depends on the response of the market. If you fail to…


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Waterman of India – A film on the work and life of Dr Rajendra Singh

Here is the story of a man who brought 1000 villages together to execute his vision of reviving the barren lands of…


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Documenting Narendra Modi Stadium – The World’s Largest Cricket Stadium

Boasting of its astonishing seating capacity of over 1 lakh people, the newly inaugurated Narendra Modi Stadium is the…


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5 Books That Every Advertising Person Should Read

The advertising world is an intricate web of understanding behavioral psychology and creative tactics of propaganda;…


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4 Key elements to improve your brand positioning

While the will to start a company is one’s own, its success depends on the response of the market. If you fail to…


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The Age old feud between Copywriters & Designers and How you can resolve them

In a marketing or advertisement agency, copywriters and designers are like two sides of the same coin. They…


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