How Analytical Tools Enhance Marketing Strategies

Evaluation has been a key component of businesses on the onset of economic advents. No economic activity can

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Evolution of Marketing Tools: A Comparative Study

A digital marketing expert with a decade-long experience is a repository of knowledge that is beyond books. Digital marketing is in the

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Difference between editorials and advertorials

They say, “Every publicity is a good publicity”. It doesn’t matter who said this, but the fact remains that both editorials and advertorials

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The 5 Ps of Marketing

Nowadays, the word “marketing” has found a new significance with the pandemic taking all over our physical spaces, forcing businesses to

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Digital PR And Online Reputation Management – How Are They Different

Lately, people have started mixing up Online Reputation Management (ORM)

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How To Safeguard Your Content Against Shadow Banning

Have you ever experienced a sudden drop in your engagement rates or lost

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The Origin of Social Media

Since its origin in 1979, social media has transformed into a platform used extensively by businesses and individuals not only to advertise

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What Goes Viral And Why

'Gangnam Style,' 'the Black-Blue dress,' or 'I'm not a cat', remember any of these? Definitely, you do. And so will billions of people in the future.

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Why Is It Important To Have A Different Approach For Every Social Media Platform

With more than 3.5 billion active social media users, it is safe to say that social media is now

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How Much Is Too Much When It Comes To Creativity

Ever since marketing was recognised as an essential tool, agencies and the creative industry

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How Much Is Too Much When It Comes To Content Length And Dissemination

Since the invention of blogging sites in the 1990s, the word count has always remained a

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Learnings From The Pioneers

In the ever-evolving branding and advertising realm, it is essential to follow sound advice and listen to the pioneers that have mastered the art.

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