How Analytical Tools Enhance Marketing Strategies
Evaluation has been a key component of businesses on the onset of economic advents. No economic activity can
Evolution of Marketing Tools: A Comparative Study
A digital marketing expert with a decade-long experience is a repository of knowledge that is beyond books. Digital marketing is in the
Difference between editorials and advertorials
They say, “Every publicity is a good publicity”. It doesn’t matter who said this, but the fact remains that both editorials and advertorials
The 5 Ps of Marketing
Nowadays, the word “marketing” has found a new significance with the pandemic taking all over our physical spaces, forcing businesses to
Digital PR And Online Reputation Management – How Are They Different
Lately, people have started mixing up Online Reputation Management (ORM)
How To Safeguard Your Content Against Shadow Banning
Have you ever experienced a sudden drop in your engagement rates or lost
The Origin of Social Media
Since its origin in 1979, social media has transformed into a platform used extensively by businesses and individuals not only to advertise
What Goes Viral And Why
'Gangnam Style,' 'the Black-Blue dress,' or 'I'm not a cat', remember any of these? Definitely, you do. And so will billions of people in the future.
Why Is It Important To Have A Different Approach For Every Social Media Platform
With more than 3.5 billion active social media users, it is safe to say that social media is now
How Much Is Too Much When It Comes To Creativity
Ever since marketing was recognised as an essential tool, agencies and the creative industry
How Much Is Too Much When It Comes To Content Length And Dissemination
Since the invention of blogging sites in the 1990s, the word count has always remained a
Learnings From The Pioneers
In the ever-evolving branding and advertising realm, it is essential to follow sound advice and listen to the pioneers that have mastered the art.