Even while people struggled to cope with isolation and an unsocial lifestyle in the past year, creative individuals never ceased to dazzle the

You must’ve heard marketers ranting about how videos have revolutionized their branding strategies or how they have drastically increased

Globalization had long back set the ball rolling for a market in which the consumer is the king. In addition, the throat-cutting competition has made the entire purchasing process a joy ride

The global nature of the pandemic has seriously damaged the global growth story and has thrown all the consumer behavior analytics

According to the American Marketing Association, “Marketing is the activity, set

As the world is adapting to the digital realm with great enthusiasm, people are discovering new and enticing ways to conquer this uncharted

While the will to start a company is one’s own, its success depends on the response of the market. If you fail to create a good brand image in the eyes of your target audience, all your hardwork

Here is the story of a man who brought 1000 villages together to execute his vision of reviving the barren lands of Rajasthan. The Waterman of

Boasting of its astonishing seating capacity of over 1 lakh people, the newly inaugurated Narendra Modi Stadium is the largest cricket

The advertising world is an intricate web of understanding behavioral psychology and creative tactics of propaganda; getting into this

While the will to start a company is one’s own, its success depends on the response of the market. If you fail to create a good brand image in the

In a marketing or advertisement agency, copywriters and designers are like two sides of the same coin. They collaboratively come up with