Getway

Getway Immigrations are immigration and overseas education consultants who have guided aspiring students to their dream countries since 2003. From career counseling to international travel support, Getway helps young students to create a prosperous future.

SECTOR - Education
LOCATION - Ahmedabad
PROJECT - Branding | Social Media | Advertisement

WEBSITE

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To promote their brand and develop their social media presence, Getway has had a long term association with us for the past couple of years. We devised various print advertisements and social media campaigns for them that significantly increased their clientele and established their brand name in the education industry.

SOCIAL MEDIA

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Our target was to broaden Getway’s reach and help them connect with a wider audience. We had to devise our strategies in a manner that would also appeal to students who were primarily from vernacular medium schools and aspired to migrate for better opportunities. For which, we kept our social media presence bilingual and easily understandable.

We also designed a career assessment test for them that evaluated the applicant’s eligibility and capabilities before enrolling at Getway. It helped to counsel the applicant on what colleges they should pursue and which country would be the most favorable for their career goals.

For enriching their social media platforms, the posts had to be easy for viewers to grasp, which would generate a quick call to action. With that in mind, we came up with a campaign titled #Rush Hour. With this campaign, we tried to create urgency for the applicants to take the next step towards their foreign applications. The sense of urgency pulled in a good traction and generated a lot of leads.

BRANDING

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Similarly, throughout our professional relationship, we have come up with various campaign ideas that have helped Getway increase the traction and lead generation on their social media platforms. The #StartHerGoGlobal campaign which suggested Getway to be the destination from where they can go abroad and kick starts their future. #Find&Fly was a campaign where we created a 5 step process of how to go abroad. It starting from finding the student’s potential and cracking exams to actually getting on the flight to a new country.

But, without a doubt, the campaign that generated the highest leads was our #Superhero campaign. With #Superhero, we created a superhero mascot for each country that Getway represents. We had billboards, all across Ahmedabad, featuring these mascots that caught people’s eye.

Inquiries increased exponentially after this campaign, which helped Getway create a good brand name among aspiring students.

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